Brand Tone

Empowering and Supportive, Informative and Educational, Eco-Conscious and Responsible, Problem-Solving and Practical, Transparent

Brand Values

• •Sustainability/Eco-Friendliness
• •DIY Empowerment
• •Cost-Effectiveness
• •Quality and Durability
• •Customer Support
• •Innovation

Best Practices

• •Prioritize "Eco-Friendly" and "Healthy Home" Language: Consistently use terms like "0-VOC," "odorless," "non-toxic," "eco-conscious," and "sustainable solution" to reinforce this core value.
• •Empower the DIYer: Use encouraging, instructional, and supportive language. Phrases like "You can do it!", "We guide you step-by-step," and "Achieve professional results" build confidence.
• •Highlight Cost and Time Savings: Regularly compare the benefits of refinishing (lower cost, less time, no demolition mess) to the expense and hassle of replacement.
• •Be Solution-Oriented and Transparent: Address common pain points (stained tubs, outdated colors, chips) directly and present Ekopel as the straightforward solution. When applicable, transparently address common application questions or potential issues, as they do in their YouTube videos, to build trust.
• •Showcase Real Results and Community: Feature user-generated content, before-and-after photos, and testimonials (even if linking to Amazon reviews) to provide social proof and build a sense of community among users. This makes the results feel attainable.

Social Perception

Refinished Bath Solutions is largely seen as a leader in the DIY refinishing market, with a strong product (Ekopel) that empowers users to undertake significant bathroom improvements affordably and with an eco-conscious mindset.

Copy Examples

• •Headline: Tired of Your Dated Tub? Don't Replace, REFINISH with Ekopel! Body: Give your bathroom a stunning, eco-friendly makeover in hours, not days! Our odorless, 0-VOC Ekopel kit empowers you to achieve a glossy, durable finish that's 20x thicker than other options. DIY-friendly, budget-smart. Watch our easy tutorials and transform your tub this weekend! #RefinishedBathSolutions #Ekopel #DIYBathRemodel #EcoFriendlyHome #BathtubRefinishing
• •Headline: Breathe New Life, Not Nasty Fumes. Choose Odorless Ekopel. Body: Why endure harsh chemical smells for a bathroom upgrade? Refinished Bath Solutions offers Ekopel – the revolutionary, non-toxic refinishing kit that’s completely odorless. Perfect for families, apartments, and anyone wanting a beautiful, long-lasting tub without the toxic fuss. Go green, go gorgeous! [Link to Product] #OdorlessRefinishing #EcoSmart #HealthyHome #DIYSuccess
• •Headline: Your Weekend Project: A "Brand New" Tub for Under $200! Body: Skip the thousands on a messy tub replacement! With Ekopel by Refinished Bath Solutions, you get everything you need to restore your bathtub to its former glory. Our pour-on system is designed for a flawless, professional-grade finish. Cost-effective, stunning results, and eco-conscious too! What are you waiting for? #BudgetBathroom #DIYWin #RefinishAndSave #SustainableLiving
• •Headline: Hotel & Property Managers: Upgrade Baths, Not Your Budget. Body: Refinished Bath Solutions offers a smart way to refresh multiple units with Ekopel. Our system is odorless, allowing rooms to stay open, and cures in just 24 hours – minimizing downtime and maximizing tenant satisfaction. Cost-effective, durable, and eco-friendly. Contact us for bulk solutions or explore our franchise opportunities! #PropertyManagement #HotelRenovation #CommercialRefinishing #EkopelPro
• •Headline: See the Shine, Feel the Pride. Your Ekopel Transformation Awaits. Body: Join thousands of happy DIYers who’ve transformed their bathrooms with Refinished Bath Solutions! Our Ekopel kits provide a thick, glossy, and durable coating that revives old tubs, sinks, and tiles. Check out our customer before & afters and get inspired! We provide the support, you bring the vision. #CustomerSuccess #BathroomGoals #EkopelMagic #ProudDIYer