Brand Tone

Sophisticated yet Approachable, Confident & Inspiring, Curated & Discerning, Helpful & Genuine, Modern & Timeless with an Edge

Brand Values

• •Quality & Durability: A strong focus on offering well-made items that will last, with an emphasis on "investing in pieces."
• •Uniqueness & Curation: Providing a distinct and carefully selected assortment of brands and products that customers won't find everywhere else.
• •Customer Empowerment & Confidence: Helping women find and express their personal style, and feel good in what they wear.
• •Exceptional Customer Service: Creating a welcoming "walking into our home" atmosphere and offering personalized assistance.
• •Style Inclusivity (Mother-Daughter Appeal): Intentionally creating a space where different generations can shop together and find items they both love.
• •Local Community Focus: As an OKC-based boutique, there's an inherent connection to the local community, often highlighted with tags like #shoplocalokc.

Best Practices

• •Lead with "Curated" and "Quality": Consistently use terms like "curated collection," "hand-picked," "quality craftsmanship," "premium fabrics," and "investment piece" to reinforce these core values.
• •Speak to Confidence and Personal Style: Frame copy around how the clothing will make the customer feel (e.g., "Feel confident and chic," "Express your unique style," "Your new go-to piece for effortless elegance").
• •Maintain an Approachable yet Sophisticated Voice: Combine elegant descriptions with a friendly, welcoming tone. Avoid overly casual slang or, conversely, overly academic or exclusive fashion jargon. Think "stylish friend giving great advice."
• •Highlight Uniqueness and Local Roots: Emphasize what makes Refinery different – the unique finds, the mother-daughter vision, and the connection to Oklahoma City. Use phrases like "Discover pieces you won't find anywhere else in OKC."
• •Show, Don't Just Tell, the Modern Edge: When describing "classic and modern with a bit of an edge," subtly point out the details or styling that give pieces that contemporary feel, rather than just stating the phrase. Ensure imagery aligns with this too.

Social Perception

Refinery is highly regarded by its customers and the local community. It's perceived as a "go-to" destination for unique, stylish, and high-quality women's fashion and lifestyle products in Oklahoma City. Customers frequently praise the "beautifully curated" collections, the quality of the clothing, and the distinctiveness of the items. The excellent, friendly, and helpful customer service, often attributed to the owners and staff, is a significant positive aspect of their reputation. The store is described as having a pleasant and inviting ambiance. There's a strong sense of trust built with clients, who rely on Refinery for special occasion outfits and pieces that aren't mass-market.

Copy Examples

• •Instagram Post (New Arrival): "Step into effortless sophistication. ✨ Our new [Dress Name] blends timeless design with a modern twist, crafted from breathable linen for those sun-drenched Oklahoma days. Curated for confidence, designed to be uniquely yours. Shop it now in-store and at refinerystyle.com. #RefineryOKC #CuratedStyle #OKCBoutique #NewCollection"
• •Email Subject Line (Seasonal Collection): "Refresh Your Style: Discover Refinery's Curated Spring Edit"
• •Product Description (Website): "The Essential Silk Blouse: Elevate your everyday with this luxuriously soft silk blouse. A Refinery staple, its classic cut offers endless versatility, while the subtle [unique detail, e.g., cufflink detail] adds a touch of modern edge. Invest in a piece that feels as good as it looks, season after season."
• •Website Banner (Homepage): "Refinery: Where Quality Meets Unique Style. Curated for the Modern Woman."
• •Instagram Story (Behind the Scenes): (Video of new items being unboxed) "Unpacking pure style! 😍 So many unique treasures arriving this week. Can’t wait to help you find your next favorite piece at Refinery OKC! #ShopLocal #OKCFashion #BehindTheSeams"