Brand Tone

Athletic & Performance-Oriented, Trendy & Youthful, Confident & Assertive, Community-Focused, Direct & Informative

Brand Values

• •Quality & Durability
• •Performance Enhancement
• •Style & Aesthetics ("Drip")
• •Athlete Endorsement & Trust
• •Customer Satisfaction

Best Practices

• •Highlight Performance AND Style: Ensure copy consistently balances the functional benefits (support, durability, protection) with the aesthetic appeal ("drip," "fresh look").
• •Leverage Social Proof: Continuously integrate mentions of "Worn By The Pros," positive reviews, and user-generated content (if applicable) to reinforce trust and desirability.
• •Use Trendy and Youthful Language: Incorporate current slang and references, especially on social media, to connect with a younger audience.
• •Maintain Direct and Informative Product Descriptions: Clearly communicate product features and benefits on product pages.
• •Encourage Community Engagement: Prompt users to share their experiences and reviews to foster a sense of community.

Social Perception

Positive among Users, Associated with Professional Athletes, Trendy and Desirable, Reliable

Copy Examples

• •"WORN BY THE PROS"
• •"Best Drip In The Game"
• •"5,000+ POSITIVE REVIEWS"
• •"Extra Scrunch Technology for added support and compression"
• •"Shipped in only 2 days, pretty good"