Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Authentic, Local, Passionate, Resilient, Friendly, Approachable, Quality-Focused, Traditional with a Modern Touch
Brand Values
- •Yorkshire Heritage
- •Quality & Craftsmanship
- •Authenticity & Genuineness
- •Resilience & Determination
- •Community Focus
- •Customer Satisfaction
Best Practices
- •Embrace Yorkshire Lingo (Sparingly and Authentically): Incorporate well-known and positive Yorkshire dialect words like "reet," "chuffed," "proper," "nowt," "aye" naturally. Avoid overdoing it to the point of caricature or incomprehensibility for a wider audience. Ensure the usage feels genuine to the brand's Yorkshire roots.
- •Tell Your Story: Continue to weave in the personal journey and passion of the founders. This builds authenticity and connection, reinforcing values like resilience and dedication to quality.
- •Focus on Flavour and Quality in an Unpretentious Way: Describe the taste and quality of ingredients with enthusiasm, but keep the language down-to-earth and relatable, avoiding overly technical or snobbish food jargon. Phrases like "jam-packed full of flavour" work well.
- •Maintain a Friendly and Warm Voice: Address the audience directly and informally (e.g., "yer," "ye"). Use contractions and a conversational style. The overall feeling should be like a friendly chat with a proud Yorkshire local.
- •Highlight "Local" and "Artisan" Consistently: Regularly remind customers of the Yorkshire origin, the local sourcing of ingredients when applicable, and the handcrafted nature of the products. This reinforces core brand values and justifies a premium positioning.
Social Perception
Positive Association with Yorkshire, Artisan & High Quality, Support for Local Business, Trustworthy
Copy Examples
- •Reet Proper Strawberry Jam, this. Just like yer grandma used to make, only we've bottled it for ye!
- •We're chuffed to bits to be using rhubarb grown right here in Wakefield for our Rhubarb & Ginger Jam! It’s reet tasty and supports our fellow Yorkshire folk. #YorkshireProud #LocalIngredients
- •Our Fiery Chilli Chutney? Aye, it’s got a bit of a kick, that one! Perfect for jazzin' up yer cheese on toast or givin' yer sarnies some proper welly. Go on, be brave!
- •From a proper Yorkshire kitchen, with a passion for reet good food. We pour our hearts (and the finest local bits) into every jar. It's more than just preserves, it's a taste of Yorkshire resilience and flavour.
- •Got a mardy mate who needs cheerin' up? Or just fancy a reet grand treat for yerself? Our Yorkshire Gift Boxes are packed with flavour and proper Yorkshire charm.
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