Brand Tone

Whimsical, Dreamy, Empowering, Affirming, Honest, Vulnerable, Relatable, Playful, Humorous, Artistic, Creative, Informal and Conversational

Brand Values

• •Self-Acceptance and Empowerment
• •Authenticity and Honest Representation
• •Joy, Silliness, and Magic
• •Creativity and Artistic Expression
• •Inclusivity
• •Handmade and Artist-Led
• •Connection and Community

Best Practices

• •Channel Reesa's Voice: Write as if Reesa herself is speaking – incorporate her characteristic blend of whimsy, empowerment, vulnerability, and humor. Think: "What would Reesa say (with a sparkle emoji)?"
• •Lead with Empowerment and Self-Love: Ensure that copy consistently uplifts the audience, reinforces their worth, and encourages them to embrace their authentic selves. Use affirming language.
• •Infuse Whimsy and Imagination: Use playful, descriptive words that evoke the "dream world" and "magical" elements of the brand. Don't shy away from a touch of the fantastical.
• •Keep it Real and Relatable: Acknowledge the messiness of life with humor and honesty. Use informal, conversational language that feels like a supportive, understanding friend. Emojis can enhance this.
• •Highlight the Artistic, Handmade Touch: Remind the audience that products are original illustrations by Reesa, imbued with her personal care and creativity. This reinforces the "made with love" aspect.

Social Perception

Unique, Artistic, Relatable, Authentic, Empowering, Body-Positive, Joyful, Whimsical, Creator-Driven, Supportive of Feminist Values, Engaging

Copy Examples

• •Feeling those 'just trying my best & still a masterpiece' vibes today? Yeah, us too. Our new [Product Name] is here to remind you that your messy, magical self is an icon. ✨ #Reesabobeesa #TakeUpSpace
• •Warning: Our [Product Name] may cause spontaneous joy, feelings of empowerment, and an uncontrollable urge to be your silliest, most badass self. You've been wonderfully warned. 😉 #SillyLittleProducts #MagicByReesa
• •Step into your own dream world. Our latest illustrated [Product Name] is a little piece of magic, designed to make you feel powerful, seen, and oh-so-you. What adventures will it inspire? 💖 #ReesabobeesaDesigns #BeYourWholeSelf
• •For every body, every feeling, every beautifully unique human. Our [Product Name] is made with love and zero apologies. Because you're perfect, exactly as you are. #InclusiveJoy #ArtForYourHeart
• •Life's a wild ride, might as well make it cute and a little bit weird. Our [Product Name] is here to add that sprinkle of Reesabobeesa magic to your day. Illustrated by a human, for humans (and maybe cats). 😻 #ArtistMade #JoyfulThings