Brand Tone

Premium & High-Quality, Performance-Oriented, Passionate & Dedicated, Modern & Stylish, Community-Focused, Aspirational & Empowering

Brand Values

• •Excellence
• •Quality & Durability
• •Community Support
• •Passion for BJJ
• •Innovation & Precision
• •Discipline & Resilience
• •Purpose-Driven

Best Practices

• •Always Emphasize Quality and Performance: Consistently use words like "premium," "high-quality," "durability," "performance," "precision," and "athlete-driven" when describing products.
• •Speak to the BJJ Practitioner's Mindset: Incorporate language that resonates with the dedication, discipline, and passion of Jiu-Jitsu athletes (e.g., "relentless pursuit," "evolve," "dominate," "journey," "purpose").
• •Highlight Community and Support: Regularly reinforce the brand's commitment to the BJJ community and how the gear supports their journey and growth.
• •Maintain a Sleek and Modern Aesthetic: The "black and white aesthetic" can translate to clear, concise, and impactful messaging.
• •Showcase Athlete Success: Feature ambassador Chris Leyendeckers and other athletes using the gear to demonstrate its effectiveness and build credibility.

Social Perception

Modern, forward-thinking, high-quality BJJ brand that supports and empowers athletes in the BJJ community.

Copy Examples

• •Elevate your BJJ experience with Reen BJJ. Precision meets passion in every stitch.
• •Train with purpose. Our premium gear is designed for athletes striving for excellence.
• •Experience the difference. Athlete-driven design, enhanced mobility, and unparalleled comfort.
• •Join the Reen BJJ community. Where discipline, resilience, and respect define our journey.
• •Redefining what it means to train, compete, and grow. Reen BJJ - performance, style, and community.