Brand Tone

Confident & Authoritative, Supportive & Empowering, Quality-Focused & Realistic, Direct & Informative

Brand Values

• •Realism & Quality
• •Artist Development & Skill Enhancement
• •Innovation
• •Customer Satisfaction

Best Practices

• •Prioritize Realism and Quality in Language: Always emphasize the lifelike feel, stretch, and performance of the skin. Use terms that resonate with tattoo artists' experiences.
• •Speak Directly to the Artist's Journey: Acknowledge the challenges and aspirations of tattoo artists, from apprentices to seasoned professionals, and position ReelSkin as a supportive tool for their growth.
• •Maintain a Confident, Expert Voice: Back up claims of being "the best" with benefits and features that genuinely address artists' needs, referencing the positive feedback and realism.
• •Showcase, Don't Just Tell: Use visuals (like on Instagram and TikTok) and encourage user-generated content. Let the results on ReelSkin speak for themselves, and reflect this in descriptive copy.
• •Be Clear, Concise, and Informative: While aspirational, ensure the copy clearly communicates product benefits, how to use it effectively (e.g., stenciling, wiping clean), and why it’s superior.

Social Perception

Highly Regarded by Tattoo Artists, Seen as a Worthwhile Investment, Reliable and Game-Changing, Trusted Brand

Copy Examples

• •Headline: Stop Practicing. Start Perfecting. Body: ReelSkin isn't just practice skin; it's the closest you'll get to the real thing. Feel the stretch, master your depth, and wipe clean every time. Elevate your art with the skin the pros trust.
• •Headline: Your Canvas Awaits. As Real As It Gets. Body: From fine lines to intricate shading, ReelSkin delivers the realistic experience you need to push your boundaries. Handmade for artists, by artists who demand the best.
• •Headline: Don't Settle for Less Than Lifelike. Body: Tired of practice skins that don't deliver? ReelSkin stretches, stencils, and tattoos like actual skin, giving you the confidence to take on any design. See why we're called the world's best.
• •Headline: Bridge the Gap Between Practice and Pro. Body: Every artist deserves a canvas that mirrors reality. ReelSkin empowers you to refine your technique, build your portfolio, and step into your career with unmatched skill.
• •Headline: The Foundation of a Flawless Tattoo? Flawless Practice. Body: With ReelSkin, what you practice is what you perform. Experience true skin-like feedback for needle depth, color packing, and healing. Your best work starts here.