Tono de Marca

Modern, urban, aspirational, straightforward, confident, cool, and understated.

Valores de Marca

• •Quality and Durability
• •Functionality and Comfort
• •Authenticity and Simplicity
• •Ethical Responsibility

Mejores Prácticas

• •Maintain a Confident and Direct Tone
• •Focus on the Core Values
• •Use Aspirational Language
• •Keep it Visually Aligned
• •Be Authentic and Transparent

Percepción Social

Positive, valued for its unique blend of style and comfort, enhanced by its association with an international brand holding ethical values. Perceived as a brand for style-savvy individuals who appreciate durable, functional, and modern clothing.

Ejemplos de Copy

• •Effortless style, built to last. Our new collection combines clean design with the durability you need for the urban landscape. Discover your new essentials.
• •The freedom to move, the style to stand out. Our Para Cargo pants are designed for a life in motion. Functional, flexible, and ready for anything.
• •More than just clothing. It's a commitment to quality, comfort, and authentic design. Wear it your way.
• •City streets are your runway. Our latest collection is made for exploring, creating, and living in the moment. #ReellPakistan #StreetFashion
• •Sharp, laid-back designs at prices you'll love. Refresh your wardrobe with our end-of-season sale.