Brand Tone

Knowledgeable & Authoritative, Customer-Focused & Friendly, Enthusiastic & Passionate, Reliable & Trustworthy, Accessible & Inclusive

Brand Values

• •Customer Satisfaction
• •Comprehensive Product Range & Expertise
• •Fair Pricing & Value
• •Community Engagement
• •Longevity & Experience

Best Practices

• •Speak the Angler's Language: Use terminology familiar to fishers, but ensure it's understandable for beginners too. Avoid overly technical jargon unless addressing a specialist audience.
• •Emphasize Expertise and Experience: Casually weave in the brand's long history and the team's knowledge to build trust and authority without sounding arrogant.
• •Maintain a Helpful and Approachable Voice: Frame copy around solving customer problems or enhancing their fishing experience. Encourage questions and interaction.
• •Show, Don't Just Tell, Passion: Incorporate an genuine enthusiasm for fishing. Share stories, customer catches, and tips that resonate with the joy of the sport.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and in-store communication is harmonious and reflects the core brand values of expertise, customer focus, and reliability.

Social Perception

Positive Customer Experiences, Reputable Local Business, Helpful and Knowledgeable Staff, Reliable Supplier

Copy Examples

• •Headline: Your Next Big Catch Starts Here. Body: With decades of experience and gear for every angler – from serene riverbanks to the deep blue sea – Reelfishing is your trusted partner on the water. Got a question? Our expert team is always ready to help you gear up for success. Tone: Knowledgeable, Accessible, Customer-Focused.
• •Headline: Reel Value, Real Expertise. Body: Don't let price snag your passion. At Reelfishing, we offer competitive prices on top brands and a price match promise. Plus, our friendly team, with years of fishing know-how, is here to guide you to the perfect tackle. Tone: Fair, Expert, Friendly.
• •Headline: From Novice to Pro, We've Got You Covered. Body: Whether you're casting your first line or a seasoned angler, find everything you need at Reelfishing. We stock a huge range, from beginner kits to specialist sea fishing gear. Pop into our Bridgend store or shop online 24/7! Tone: Inclusive, Comprehensive, Accessible.
• •Headline: Hooked on Quality Service Since 1980. Body: For over 40 years, Reelfishing (Ewenny Angling Supplies) has been the heart of the South Wales angling community. We pride ourselves on swift delivery, expert advice, and a passion for fishing that matches your own. Tone: Trustworthy, Passionate, Experienced.
• •Headline: Share Your #ReelCatch! Body: Just landed a beauty? We love seeing our gear in action! Tag us @ReelfishingTackle in your fishing photos on Instagram and Facebook for a chance to be featured. Let's celebrate the thrill of the catch together! Tone: Community-Focused, Enthusiastic, Engaging.