Brand Tone

inspirational, energetic, inclusive, motivational, empowering, witty, provocative, unexpected, engaging, conversational, authentic, relatable, caring, and community-focused

Brand Values

• •Empowerment and Individuality
• •Fitness and Active Lifestyle
• •Authenticity and Heritage
• •Inclusivity and Community
• •Innovation and Performance
• •Boldness and Irreverence
• •Resilience and Pushing Limits

Best Practices

• •Craft messages that inspire confidence and encourage individuals to be their authentic selves and push their boundaries.
• •Use dynamic language that reflects an active, vibrant lifestyle. Convey enthusiasm for movement and fitness.
• •Connect with the South African audience by understanding local culture and nuances. Share real stories and avoid overly corporate jargon.
• •Ensure your copy speaks to "everybody and every BODY," reflecting diversity and making everyone feel welcome and represented.
• •While maintaining core values, selectively incorporate wit, provocation, or unexpected twists to capture attention and reflect the brand's evolving, more daring side, in line with global shifts.

Social Perception

iconic and established sportswear brand with a strong heritage, recognized for its quality performance gear and stylish athletic footwear, actively working to reconnect with the local market, particularly the youth and hip-hop culture, positioning itself as a central figure in these movements

Copy Examples

• •Headline: Unleash Your Unique. Your Style. Your Movement. Body: Don't just follow the path, create your own. Reebok empowers you to express every facet of who you are. #BeMoreHuman #ReebokSA (Tone: Inspirational, Empowering, Inclusive)
• •Headline: From the Courts of '85 to the Streets of SA. Still Cool. Body: The Club C 85. 40 years of iconic style, remixed for today. Authentic heritage, timeless design. Make it yours. Shop online & in-store. #ReebokClassic #ClubC85 #40Love (Tone: Authentic, Stylish, Confident)
• •Headline: Life's Not a Spectator Sport. Get In The Game. Body: Waiting for the sidelines? Not your style. Push your limits, chase your ambition, and live life on your own terms. What's your next move? #ReebokSA #ActiveLife (Tone: Motivational, Energetic, Provocative)
• •Headline: Built for Every Direction. Engineered for Your Game. Body: The new Engine A. Unmatched durability, groundbreaking energy return. Take your performance to places you never thought possible. Available now. #ReebokBasketball #FutureOfPerformance (Tone: Innovative, Performance-focused, Confident)
• •Headline: More Than Sneakers. It's a Movement. Body: We're championing South Africa's creators, movers, and shakers. Uplifting our community, one step, one story at a time. Join us. #ReebokSA #CommunityLove #ProudlySA (Tone: Community-focused, Caring, Inclusive)