Brand Tone

Enthusiastic and Celebratory, Community-Focused and Inclusive, Approachable and Friendly, Aspirational (in a relatable way), Proud

Brand Values

• •Community: Fostering a sense of belonging among pub poker players.
• •Fun and Enjoyment: Poker as a social and entertaining pastime.
• •Opportunity/Aspiration: Providing a pathway for amateur players to experience larger poker events and prizes.
• •Fair Play: Implied through the structure of a national league.
• •Recognition: Celebrating winners and participants at all levels.

Best Practices

• •Always Emphasize Community: Use words like "family," "community," "us," "we," "together." Frame products as a way to belong or show support for this community.
• •Keep it Enthusiastic and Positive: Use exclamation marks appropriately, celebratory language ("Congrats!", "Amazing!"), and focus on the excitement of the game and the achievements of players.
• •Be Approachable and Relatable: Use language that pub poker players would use. Avoid overly technical poker jargon unless it's commonly understood in their community. Keep it friendly and not overly corporate.
• •Connect to the Dream/Aspiration: Subtly link merchandise to the larger Redtooth Poker experience – the journey, the finals, the chance to go to Vegas. The gear is part of that dream.
• •Use Visuals and User-Generated Content (UGC): Encourage customers to share photos with their merch (as seen in some social media activity). This reinforces the community aspect and provides authentic social proof, which can then be used in copy (e.g., "Join the hundreds of players proudly wearing...").

Social Perception

Positive and Engaged Community, Reputable League Organizer, Provider of Unique Experiences. The merchandise (GetPokerGear.com) is perceived as a way to show affiliation and support for the Redtooth Poker community and brand, rather than a standalone fashion or poker equipment brand. It's about belonging.

Copy Examples

• •Rep your Redtooth Poker pride, rain or shine! 🏆 Our classic logo hoodie isn't just comfy, it's a badge of honour for every pub poker legend in the making. Grab yours and stay warm on your journey to the next final table! #RedtoothPokerFamily #PokerGear
• •The next Regional Final is just around the corner! 🤩 Feeling confident? Gear up like a champion with our latest collection at GetPokerGear.com. Show them you mean business! #RoadToVegas #GetYourPokerFaceOn
• •Look at this crew rocking their Redtooth gear at last night's game! 😎 We LOVE seeing our community out in force. Tag us in your Redtooth Poker merch photos for a chance to be featured! #PubPokerLife #RedtoothNation
• •Fresh Drop! 🔥 Just landed at GetPokerGear.com – new season tees and card protectors designed for the Redtooth Poker elite (that's YOU!). Upgrade your game night style. Limited stock, so get 'em while they're hot! #PokerSwag #NewCollection
• •From local pub hero to Vegas-bound champion – the Redtooth Poker journey is an epic one! 🌟 Celebrate every bluff, every win, every moment with official gear from GetPokerGear.com. What part of the journey are YOU on? #RedtoothPoker #PokerLife