Brand Tone

Practical, Informative, Customer-Focused, Assuring

Brand Values

• •Animal Welfare and Safety
• •Quality Merchandise
• •Affordability and Value
• •Customer Service Excellence
• •Reliability

Best Practices

• •Establish a Clear Brand Voice Document: Formalize the brand's tone (Practical, Informative, Customer-Focused, Assuring), define key messaging, outline preferred terminology, and include do's and don'ts. This guide should be a reference for all content creation.
• •Focus on Clarity and Utility: Use straightforward, unambiguous language that resonates with agricultural and equestrian communities. Explain technical terms clearly or avoid unnecessary jargon. The primary goal is to convey information effectively.
• •Translate Features into Tangible Benefits: While product specifications are important, always highlight how these features benefit the customer directly – e.g., enhanced animal safety, reduced labor through ease of installation, long-term cost savings due to durability.
• •Address Customer Communication Proactively and Consistently: Given the mixed reviews on customer service, it's vital to ensure all communications (email, phone, website FAQ responses) are handled in a consistently helpful, empathetic, and professional tone. Improving responsiveness here can significantly repair and build trust.
• •Maintain Uniformity Across All Platforms: All written content, from website copy and product descriptions to any potential email marketing or (if developed) social media posts, must consistently reflect the defined brand tone to build a cohesive and trustworthy brand image.

Social Perception

Customers who have good experiences often praise the product quality, effectiveness, and competitive pricing. The company is recognized as a supplier of a wide array of fencing products from reputable brands. Significant concerns are evident regarding customer service responsiveness, order fulfillment (shipping delays), and handling of warranty claims. These negative experiences, especially when unaddressed, can heavily impact trust. The lack of a discernible, active social media presence limits Redstone Supply's ability to directly engage with a broader audience, manage its online reputation proactively, and control the narrative surrounding customer feedback. Perception is largely shaped by direct website interactions and scattered third-party reviews.

Copy Examples

• •Headline: Secure Your Pastures, Ensure Their Safety. Body: At Redstone Supply, we know your animals' security is a top priority. Discover our selection of robust fencing solutions, built for durability and straightforward installation. Quality you can depend on, at prices that make sense for your farm.
• •Headline: The Right Fence, Backed by Know-How. Body: Choosing the best energizer or fencing type can be complex. Redstone Supply offers a comprehensive range from trusted brands like Gallagher and Speedrite, plus the information you need to make the right choice. Protect your livestock and land effectively.
• •Headline: Containment You Can Count On. Body: From strong, visible horse rails to reliable electric fencing for diverse livestock, Redstone Supply delivers quality merchandise designed for a safe and secure environment for your animals. We're as passionate about their well-being as you are.
• •Headline: Don't Let Fence Failures Disrupt Your Operations. Body: Need dependable replacement parts or a complete fencing system overhaul? Redstone Supply provides prompt access to an extensive inventory of components from leading brands. Restore your fence’s integrity quickly and cost-effectively.
• •Headline: Top-Tier Fencing Solutions, Maximum Value. Body: Redstone Supply is dedicated to providing the industry's best farm and horse fencing brands at competitive prices. Make a smart investment in lasting quality that ensures the safety of your valuable animals.