Brand Tone

Nostalgic, Authentic, and Welcoming

Brand Values

• •Appreciation for History & Story
• •Authenticity & Quality
• •Curation & Expertise
• •Connection & Community
• •Character & Uniqueness

Best Practices

• •Always Lead with the Narrative: Start descriptions with the story or feeling of the piece. Instead of "Oak cabinet, $595," try "An English oak cabinet from the 1840s, built to last for generations..."
• •Use Evocative and Sensory Language: Employ words that convey age, warmth, and authenticity, such as "characterful," "patina," "hand-crafted," "timeless," and "authentic." This creates a stronger emotional connection.
• •Highlight the Curation Process: Regularly remind your audience of the brand's unique value proposition—that the owners personally source items from Scotland and Europe. This reinforces expertise and uniqueness.
• •Maintain a Welcoming, Personal Tone: Write captions and posts as if you are speaking to a friend. Use inviting language, ask questions, and share personal anecdotes from the owners' buying trips.
• •Educate Subtly: Weave in small, interesting facts about an item's origin, period (e.g., "ca 1810"), or use. This positions the brand as a knowledgeable resource without sounding overly academic, reinforcing its value and justifying its pricing.

Social Perception

It is viewed as a unique and worthwhile destination for antique lovers. A Destination Shop, High-Quality, Unique Selection, Passionate & Knowledgeable Owners.

Copy Examples

• •Imagine the stories this antique English desk could tell. Crafted from oak that has warmed by a century of sunlight, its every mark and patina speaks of letters written and futures planned. A piece not just for your home, but for your history. #EuropeanAntiques #StoryOfFurniture
• •Our latest container from the U.K. has arrived, brimming with treasures hand-picked by Robin and Lorraine! From rustic farmhouse tables to delicate decorative arts, each piece has a story to tell. We can't wait for you to come and discover your new favorite piece of history. Open Friday-Sunday, 10-5! #RedSchoolhouseAntiques #NewArrivals
• •At Red Schoolhouse Antiques, we don't just sell furniture. We find new homes for old stories. Housed in a historic Virginia schoolhouse, our collection is personally sourced from the British Isles and Europe. Discover authentic pieces with a past. #TimelessDesign #AntiqueLiving
• •Character in every curve. Our latest collection of European stoneware is here. #PotteryLove #AntiqueDecor
• •Every antique has a soul. What was the first antique piece you ever fell in love with? Share your story in the comments below—we believe the best things in life have a history. #Community #AntiqueStories