Brand Tone

Nostalgic, Traditional, Warm, Comforting, Friendly, Approachable, Genuine, Trustworthy, Simple, Classic

Brand Values

• •Heritage & Tradition
• •Quality
• •Connection & Shared Moments
• •Simple Pleasures
• •Customer Loyalty & Collectibility
• •Value

Best Practices

• •Lean into Heritage: Consistently weave the brand's long history (since 1890) and Canadian roots into storytelling. Use phrases that evoke longevity and timelessness.
• •Speak with Warmth and Familiarity: Use inviting, friendly, and comforting language. Address the audience as if sharing a cup of tea with a friend.
• •Acknowledge the Figurine Legacy: Even with changes in distribution, the figurines are a core part of Red Rose's identity for many. Referencing them positively taps into powerful nostalgia.
• •Emphasize Simple, Everyday Moments: Position Red Rose as the perfect companion for daily rituals and small, comforting breaks, rather than just a specialty drink.
• •Be Genuinely Nostalgic: Encourage sharing of memories and stories related to the brand. Use visuals and language that evoke positive past experiences, connecting them to the present enjoyment of the tea.

Social Perception

Beloved Classic, The Figurine Legacy, Consistent Taste, Comforting & Familiar, Good Value, Canadian Heritage

Copy Examples

• •Headline: Rekindle Your Moments. Body: "For over a century, Red Rose Tea has been more than just a drink. It's the warm hug in a mug, the quiet pause in a busy day, the taste of tradition passed down through generations. Brew a cup and remember what matters."
• •Headline: Every Cup a Classic. Every Sip a Story. Body: "Since 1890, Red Rose has crafted the perfect blend for your daily ritual. Smooth, satisfying, and always welcoming. What story will your cup tell today?"
• •Headline: The Simple Joy of Red Rose. Body: "Life’s complicated enough. Your tea shouldn’t be. Enjoy the pure, comforting taste of Red Rose Original Black Tea – a simple pleasure, perfectly brewed."
• •Headline: Still Collecting Memories? Body: "From the first warm sip to the delight of a tiny treasure, Red Rose has been part of cherished family traditions. While our beloved figurines now have a new way to find you online, the memories are brewed in every box. Share the warmth."
• •Headline: Your Daily Dose of Delicious. Body: "Whether it's a morning wake-up or an afternoon pause, Red Rose delivers a consistently smooth and flavorful tea experience. Taste the love in every cup."