Brand Tone

Adventurous & Nature-Inspired, Warm & Personal, Artisanal & Quality-Conscious, Trustworthy & Safe

Brand Values

• •Craftsmanship
• •Nature & Adventure
• •Quality & Purity
• •Sustainability
• •Customer Experience

Best Practices

• •Lead with Storytelling: Always connect the product back to the brand's origin story—the founders' love for nature and adventure in Utah. Use scent names and descriptions to paint a picture of a specific landscape or experience.
• •Use Sensory & Evocative Language: Go beyond listing scent notes. Use descriptive words that evoke feelings of warmth, tranquility, and exploration (e.g., "crisp mountain air," "earthy tones," "cozy cabin," "serene embrace").
• •Emphasize Quality and Craftsmanship: Consistently use terms like "hand-poured," "small batch," "meticulously crafted," and "artisan" to reinforce the premium quality of the products and justify their value.
• •Highlight Natural & Safe Ingredients: In product descriptions, social media posts, and ads, always mention the key differentiators: "clean-burning coconut soy wax," "non-toxic," "phthalate-free," and "natural wooden wicks." This builds trust and appeals to health-conscious consumers.
• •Maintain a Warm and Adventurous Tone: The brand's voice should never be overly corporate or generic. Keep it personal, inviting, and slightly adventurous. Address the customer as a "fellow wanderer" or someone who appreciates "life's little luxuries" to create a sense of community.

Social Perception

High-Quality Scents, Aesthetically Pleasing, Authentic Small Business, Trusted Brand

Copy Examples

• •Capture the untamed beauty of the desert at golden hour. Our 'Golden Hour' candle, with notes of citrus, lemon, and greenery, is hand-poured in small batches to bring the spirit of Utah's wild landscapes right to your living room. Tap to uncover your next adventure. #RedRockCandleCo #HandPoured #NatureInspired #UtahMade
• •Inspired by Adventure. Crafted by Hand. Scents that transport you to the heart of nature.
• •New from our workshop: Your next adventure awaits...
• •Find your sanctuary at a higher altitude. 'Elevated' is a complex blend of clove, milky coconut, and warm sandalwood, inspired by the crisp air of mountain trails. Meticulously hand-poured with our clean-burning coconut soy wax and a natural wooden wick, this candle is a daily invitation to life's little luxuries. Non-toxic and always phthalate-free.
• •For the wanderer in all of us. Red Rock Candle Co. was born from a love for adventure and the stunning landscapes of Utah. We hand-pour every candle using non-toxic, eco-friendly ingredients so you can feel good about the scents you welcome into your home. Discover our collection and find your piece of the wild.