Brand Tone

Imaginative, Whimsical, Passionate, Personal, Family-Friendly, Inclusive, Engaging, Story-Driven, Trustworthy, Consistent

Brand Values

• •Creativity & Imagination
• •Quality & Excellence
• •Storytelling & Immersion
• •Community & Connection
• •Passion-Driven Creation

Best Practices

• •Embrace Whimsy and Wonder: Use evocative language that paints a picture of magical worlds and exciting possibilities. Words like 'enchanting,' 'fantastical,' 'discover,' 'journey,' and 'adventure' should be staples.
• •Highlight the Artistic Vision: Frequently mention the unique art style and the passion behind it. Emphasize that many games are illustrated by Ryan Laukat, connecting the art directly to the brand's core.
• •Focus on Story and Experience: Frame games not just as products, but as gateways to stories and memorable experiences. Use phrases like 'weave your tale,' 'shape your journey,' and 'create your legend.'
• •Maintain a Warm and Inclusive Voice: Communicate in a friendly, approachable manner that welcomes both seasoned gamers and newcomers. Ensure the language is inclusive and reflects the family-friendly nature of many of their games.
• •Show, Don't Just Tell, the Passion: Let the genuine enthusiasm for game creation shine through. Share behind-the-scenes glimpses (where appropriate), talk about the design process, and express excitement for new projects to connect with the audience on a personal level.

Social Perception

Ryan Laukat is widely praised for his beautiful and distinctive artwork. Red Raven Games is generally seen as a reliable publisher that consistently delivers high-quality and engaging games. The integration of storytelling with engaging game mechanics is highly appreciated. Customers often describe their games as visually stunning and deeply immersive. The company has cultivated a dedicated fanbase.

Copy Examples

• •Headline: Dive into Arzium: Where Stories Come Alive. Body: Unfurl the map, gather your companions, and step into a world painted with wonder. Red Raven Games invites you to explore breathtaking landscapes and weave your own epic tales. Are you ready for the adventure? (Tone: Imaginative, Inviting)
• •Headline: Crafted with Passion, Played with Joy. Body: From the first sketch to the final piece, every Red Raven game is a labor of love. We pour our hearts into creating beautiful, engaging experiences that bring friends and family together for unforgettable moments. Discover your next favorite story. (Tone: Passionate, Heartfelt)
• •Headline: More Than Just a Game: It's an Experience. Body: At Red Raven Games, we believe in the power of storytelling. Our games are designed to immerse you in rich narratives and vibrant worlds, where your choices shape the journey. What legend will you create? (Tone: Engaging, Immersive)
• •Headline: The Art of Adventure Awaits. Body: Feast your eyes on worlds brimming with detail and life. Ryan Laukat's signature art brings each Red Raven game to life, making every play a visual delight. Explore, discover, and be captivated. (Tone: Artistic, Whimsical)
• •Headline: Join the Red Raven Guild: Your Story Starts Now! Body: Become part of a community that cherishes imagination and thrilling adventures. Follow us for exclusive peeks into new realms, connect with fellow explorers, and be the first to embark on our next journey. #RedRavenGames #WorldOfArzium (Tone: Community-Focused, Exciting)