Brand Tone

Passionate, Informative, Independent, Nostalgic, Direct & Unpretentious

Brand Values

• •Passion for Music
• •Authenticity & In-depth Storytelling
• •Independence
• •Preservation of Music Heritage
• •Supporting Artists & Authors

Best Practices

• •Speak the Language of Music Fans: Use terminology and references that resonate with those knowledgeable and passionate about music, but avoid being overly exclusionary.
• •Emphasize Authenticity and Depth: Highlight the research, unique insights, or exclusive content within the books. Use phrases like "meticulously researched," "in-depth," "the real story."
• •Reinforce Independence: Regularly mention their status as an independent publisher and the value of supporting small, passionate businesses. Phrases like "support independent," "small team, big passion" can be effective.
• •Let Passion Shine Through: Use enthusiastic and engaging language when talking about music and the books. Words like "discover," "explore," "uncover," "celebrate" convey excitement.
• •Maintain a Connection to Heritage: Even when promoting new books, frame them within the larger context of music history and its ongoing legacy. Connect past, present, and the timeless appeal of music.

Social Perception

Niche Specialist, Credible Source, Small, Passionate Business

Copy Examples

• •Headline: Dig Deeper Than the Grooves. Body: At Red Planet Books, we live and breathe music. Founded by a lifelong music fanatic, we unearth the stories behind the songs, the legends behind the lyrics. Explore our collection of meticulously researched music books and own a piece of music history. Support independent publishing. Let the music play!
• •Headline: Beyond the Charts: Real Music Stories. Body: Tired of surface-level music chatter? Red Planet Books delivers in-depth explorations of the artists, genres, and moments that shaped music. From punk chronicles to glam rock deep dives, discover your next obsession. Every purchase supports our independent mission to keep authentic music stories alive.
• •Headline: For the Record: Books That Rock. Body: We’re Red Planet Books, an independent publisher fueled by a passion for music’s rich tapestry. Our books are crafted for true fans – the ones who want more than just the hits. Discover meticulously detailed biographies, genre guides, and photo histories. Find your sound with us.
• •Headline: Your Backstage Pass to Music History. Body: Red Planet Books opens the door to the unfiltered stories of music icons and pivotal scenes. As an independent publisher, we’re dedicated to bringing you authentic, compelling narratives you won’t find elsewhere. Dive into our catalogue and rediscover the power of music.
• •Headline: Independent Sounds. Independent Reads. Body: Fuel your music obsession with Red Planet Books. We're a small, independent publisher in Cornwall, UK, founded by music industry veteran Mark Neeter. We specialize in high-quality books for serious music fans. Explore our titles and help us keep the spirit of independent music publishing strong.