Brand Tone

friendly, community-oriented, and enthusiastic

Brand Values

• •Community
• •Inclusivity
• •Passion for Hobbies
• •Fun and Friendship
• •Service

Best Practices

• •Prioritize "Community" in Your Language: Always frame posts and announcements around the idea of togetherness, friendship, and shared experience. Use words like "we," "us," and "our community."
• •Maintain a Friendly and Approachable Voice: Use conversational language, emojis where appropriate, and a generally enthusiastic and positive tone. Avoid overly corporate or formal phrasing.
• •Be Enthusiastic and Passionate: Let your genuine love for the games and hobbies you sell shine through. Share what you and your team are excited about.
• •Emphasize Inclusivity: Consistently use welcoming language that invites newcomers and seasoned players alike. Explicitly state that all are welcome to events.
• •Engage Authentically: Respond to comments and questions on social media in the same friendly, community-focused tone. Share user-generated content when possible to reinforce the sense of community.

Social Perception

very positive, recognized as an active part of the Huntsville gaming scene and a beloved local game store that is successfully building the community it set out to create.

Copy Examples

• •Your weekend just got an upgrade! ✨ We've got the brand new 'Let's Hit Each Other With Fake Swords' from Exploding Kittens on our shelves. Tag the friend you're challenging to a duel first! #NewGame #BoardGames #FamilyFun #RedPandaHobbies
• •Your community for all things hobbies and games. Whether you're a seasoned adventurer or just starting your quest, you have a place here. Come on in!
• •Your next great story is waiting. What will you play? 🐉 #dnd #pathfinder #rpg #ttrpg #nerdlife
• •The Force is strong at our Star Wars: Unlimited nights! Join our growing community every Friday at 6:30 PM. Meet fellow players, test your deck, and have a legendary time. All are welcome! #StarWarsUnlimited #TCG #HuntsvilleAL #GameNight
• •From a shared passion for games to a space for everyone. We're more than just a store; we're a community. Thank you for being part of our story! ❤️🐼 #Community #VeteranOwned #WomenOwned #GamerLife