Brand Tone

Powerful & Performance-Oriented, Tech-Forward & Innovative, Gamer-Centric & Community-Focused, Bold & Edgy

Brand Values

• •Peak Performance
• •Innovation in Gaming Technology
• •Gamer-First Approach
• •Community Engagement
• •Value for Money

Best Practices

• •Prioritize Performance Language: Always highlight speed, power, responsiveness, and the ability to handle demanding games. Use strong verbs and impactful adjectives.
• •Speak the Gamer's Language: Incorporate relevant gaming terminology and references naturally. Understand and reflect the passion and competitive spirit of the gaming community.
• •Show, Don't Just Tell (Visually & Textually): Use dynamic visuals of gameplay, the phone's design features (like RGB lighting and cooling vents), and gamers engaging with the product. Let the copy complement these strong visuals.
• •Emphasize Innovation: Clearly communicate the technological advantages and unique features that differentiate Redmagic phones for gaming (e.g., cooling tech, shoulder triggers, Game Space).
• •Maintain a Confident and Bold Voice: Project an image of authority and leadership in the mobile gaming space. The tone should be energetic and assertive, reflecting the brand's focus on winning.

Social Perception

Exceptional Gaming Performance, Innovative Features, Good Value for Gamers, Long Battery Life & Fast Charging

Copy Examples

• •Unleash raw power. The new Redmagic [Model Name] with Snapdragon [Processor Version] and ICE [Cooling System Version] cooling. Game on, uninterrupted. #Redmagic #LevelUp
• •Victory is in your hands. Ultra-responsive 520Hz shoulder triggers, a stunning 144Hz full-screen display, and relentless performance. Dominate the leaderboard. #RedmagicGaming #MobileGaming
• •Engineered for the elite gamer. Experience zero lag, maximum frames, and a design that screams performance. This isn't just a phone, it's a Redmagic. #GamingPhone #ProGamer
• •Feel the chill. Our advanced [Cooling System Name] keeps your Redmagic cool under pressure, so you can focus on the win. Play harder, longer. #RedmagicCool #PeakPerformance
• •Join the Redmagic legion. Share your #RedmagicMoment for a chance to be featured. Power by Redmagic, driven by community. #GamerLife #RedmagicFamily