Brand Tone

Raw and Honest, Mysterious and Enigmatic, Rebellious and Edgy, Resilient and Hopeful, Introspective and Storytelling

Brand Values

• •Authenticity/Honesty
• •Redemption
• •Resilience
• •Anonymity/Privacy
• •Artistic Integrity

Best Practices

• •Embrace Raw Honesty: Don't shy away from the darker themes of addiction, struggle, and pain, but always frame them within the context of an ongoing journey towards redemption and hope. Authenticity is key.
• •Maintain the Mystery: In all communications, visuals, and descriptions, reinforce the enigmatic nature of Red Leather. Avoid revealing personal details beyond what aligns with the established anonymous persona. Focus on the music and the story it tells.
• •Use Vivid, Storytelling Language: Craft copy that paints a picture, much like his lyrics do. Use strong, evocative words that convey emotion, resilience, and the "outlaw" or "survivor" spirit.
• •Incorporate Themes of Duality: Play with the contrast between darkness and light, sin and redemption, despair and hope. This reflects the core of his narrative and musical journey.
• •Consistent Visual Language: Ensure that any accompanying visuals (photos, videos, graphics) align with the established aesthetic – often featuring the red Stetson, a darker color palette, and imagery that evokes the "Wild West," urban grit, or introspective moments.

Social Perception

Intrigued and Captivated, Inspired and Moved, Respect for Honesty, Recognition of Talent, Engaged Fanbase

Copy Examples

• •Album Announcement Post (Social Media): "Out of the ashes, a new sound. 'RENO' is more than an album, it's a testament. Stories from the brink, for anyone who's ever fought their way back. Listen now. Link in bio. #RedLeather #Reno #NewMusic #RedemptionSong"
• •Tour Promotion: "The road to redemption is paved with grit and guitars. Red Leather brings the 'Get Out of My Head Tour' to [City] on [Date]. Experience the raw, unapologetic sound of survival. Tickets on sale now. #RedLeatherLive #BurnInHellTour #OnTheRoad"
• •Merchandise Description (for a T-shirt with a stark design): "Wear the story. This isn't just a tee, it's a piece of the journey. Raw, real, like the music itself. Limited run. Get yours before it's gone. #RedLeatherMerch #Authentic #WearYourScars"
• •Instagram Story (Behind-the-scenes, slightly obscured shot in a studio/rehearsal): "The only way out is through. Laying down some truth. New tracks taking shape. Stay tuned. #RedLeather #StudioLife #UnfilteredMusic #MysteryMan"
• •Artist Bio Snippet (for streaming platforms/website): "Red Leather: Anonymous. Authentic. From the depths of Reno's shadows to the harsh light of Hollywood, his music is a raw chronicle of addiction, loss, and the relentless fight for redemption. A sound forged in fire, telling stories that need to be heard."