Brand Tone

Passionate, Approachable, and Community-Centric

Brand Values

• •Quality and Craftsmanship
• •Community Focus
• •Approachability
• •Ethical and Sustainable Sourcing

Best Practices

• •Lead with Passion and Purpose: Always circle back to the "why" of the brand —the founder's passion and the goal of sharing great coffee. This story is a powerful asset that makes the brand human and relatable.
• •Balance Expertise with Approachability: When describing coffee, use specific tasting notes and origin details, but always frame it in an "approachable" way. Avoid overly technical jargon and instead focus on the sensory experience and the story behind the bean.
• •Champion the Community: Regularly mention Kingsville, local partnerships, and customer experiences. Use user-generated content (with permission) and feature the friendly staff to reinforce the perception of a community hub.
• •Emphasize "Fresh" and "Small-Batch": These are key differentiators. Consistently use these terms in product descriptions, social media posts, and ads to underscore the commitment to quality and craft.
• •Tell the Sourcing Story: For each coffee, briefly highlight the cooperative or farmer. This reinforces the values of ethical sourcing and sustainability and adds depth and value to the product beyond just its taste.

Social Perception

A beloved local gem and a mark of quality. It is seen as an essential part of the Kingsville community and a high-quality, reliable choice for coffee aficionados and casual drinkers alike.

Copy Examples

• •From a passion in our kitchen to a staple on Main Street. Every cup we pour is a tribute to the journey and the community that built us. What started this all? A simple goal: to share fresh, approachable, and expertly roasted coffee with our friends and neighbors. What's in your cup today? #RedLanternCoffee #KingsvilleOntario #SpecialtyCoffee #SmallBatchRoaster #Community
• •This isn't just a bag of beans; it's a partnership. Sourced from the dedicated farm of Elmer Figueroa in Honduras, this micro-lot is a testament to sustainable practices and incredible flavor. We roast it in small, careful batches to bring out its bright notes of green apple and rich dark chocolate. Taste the craft in every sip. #EthicalSourcing #SingleOrigin #FreshlyRoasted
• •More Than Coffee. It's Our Community. From our roastery in the heart of Kingsville, we're dedicated to bringing you fresh, approachable coffee sourced from around the world. Experience the Red Lantern difference.
• •Your Cozy Corner in Kingsville is Calling. There’s nothing like the warm atmosphere and rich aroma of freshly roasted coffee. Join us at Red Lantern on Main Street for a handcrafted beverage and a house-made pastry. Voted Kingsville's best coffee shop, we’re proud to be your local hub for great coffee and friendly faces. See you soon!
• •Freshly Roasted & Heading Your Way 🚚 Free Shipping! Get the best of Kingsville delivered. We roast in small batches for optimal freshness, and now it's even easier to enjoy at home.