Brand Tone

Authentic & Passionate, Community-focused & Local, Warm & Welcoming, Informative & Educational, Transparent, Playful & Approachable

Brand Values

• •Tradition
• •Quality & Freshness
• •Local Sourcing & Community Support
• •Sustainability
• •Health & Natural Processes
• •Cultural Celebration
• •Authenticity

Best Practices

• •Always Tell the Story: Weave elements of the founder's journey, the significance of the "red kettle," and the connection to Asian heritage and Maine into communications. This reinforces authenticity and warmth.
• •Emphasize "Local" and "Fresh": Consistently highlight the sourcing of ingredients from Maine farms and the small-batch, handcrafted nature of the products. This appeals to community-minded and quality-conscious consumers.
• •Maintain an Educational and Approachable Voice: Explain the benefits of fermentation and kimchi in simple, engaging terms. Offer tips and recipes to encourage experimentation, making the product feel accessible.
• •Be Transparent About Process and Seasonality: Continue to share insights into the small-batch production and why some products are seasonal. This builds trust and manages customer expectations.
• •Engage with Passion: Let the genuine enthusiasm for kimchi, fermentation, and local food shine through in social media interactions, product descriptions, and any direct customer communication. This reflects the founder's passion.

Social Perception

A high-quality, artisanal producer, Authentic and rooted in tradition, Community-minded and supportive of the local Maine economy, A growing and successful local business, Providing a genuine taste experience, Led by a passionate founder

Copy Examples

• •Taste the Tradition. Savor the Maine. Red Kettle Kimchi: Small-batch, big flavor. Crafted with fresh, local Maine ingredients and generations of Asian culinary wisdom. Bring home the authentic taste of handcrafted kimchi. Find a Stockist Near You!
• •From Our Kitchen to Yours, With Love (and Probiotics!) Just like the comforting red kettle in our founder's home, our kimchi is made with care and a passion for real food. Naturally fermented for a healthy gut and an unforgettable taste. Shop Our Kimchi Collection!
• •Meet Your New Favorite Condiment: Red Kettle Kimchi! Burgers, eggs, or straight from the jar (we don’t judge!). Our kimchi adds a punch of salty, tangy, sweet heat to everything. Made with Maine-sourced produce for a flavor that's as fresh as it gets. Get Recipe Ideas!
• •Support Local, Taste Global. Every jar of Red Kettle Kimchi is a celebration of Maine's bounty and Asian heritage. We're proud to partner with local farmers to bring you the freshest, most flavorful ferments. Learn About Our Farm Partners.
• •Unlock the Secrets of Kimchi! Join Ger, founder of Red Kettle Kimchi, for a hands-on workshop! Learn traditional fermentation techniques and make your own delicious napa cabbage kimchi to take home. Sign Up for a Class!