Brand Tone

Friendly, Helpful, Professional, Knowledgeable, Trustworthy, Honest, Community-Focused, Modern and Tech-Savvy

Brand Values

• •Customer Service Excellence
• •Expertise and Reliability
• •Honesty and Transparency
• •Community Engagement
• •Family Business Ethos
• •Adaptability

Best Practices

• •Prioritize "Friendly Expert" Language: Always aim for a tone that is both knowledgeable and approachable. Avoid overly technical jargon unless clearly explained. Use contractions (e.g., "we're," "don't") to maintain a conversational feel.
• •Emphasize Local Community Connection: Regularly mention their local service areas (Redditch & Bromsgrove) and the benefits of choosing a local, trusted business. This reinforces their community value.
• •Show, Don't Just Tell, Helpfulness: Instead of just saying "we're helpful," provide examples or scenarios in copy that demonstrate this (e.g., "We'll help you transfer your old files to your new machine, no fuss!").
• •Maintain Honesty and Transparency in All Communications: Ensure all marketing claims are accurate and pricing information (where applicable) is clear. This builds on their value of trustworthiness.
• •Adapt Tone Slightly for Different Platforms (but keep core values): While the core tone remains friendly and expert, allow for more casual and trend-focused language on platforms like TikTok (e.g., using relevant hashtags, engaging with trends), while maintaining a slightly more formal but still approachable tone on the website or in business IT communications. The underlying values of expertise and helpfulness should always shine through.

Social Perception

Positive, Reliable Local Experts, Caring and Personable, Fair and Trustworthy

Copy Examples

• •Headline: PC running slower than a Monday morning? Body: Don't let tech troubles get you down! Our friendly experts at Redhouse Computers speak your language (no confusing jargon here!) and will get your computer back up to speed in no time. Pop in for a chat – we're your local solution for happy computers! Call to Action: Visit us in Redditch or Bromsgrove!
• •Headline: Gaming Dreams Meet Expert Builds at Redhouse! Body: Ready to level up your gaming experience? From custom-built powerhouses to the latest RTX gear, our knowledgeable team will help you build or choose the perfect rig. We're passionate about gaming and even more passionate about helping you win. Call to Action: Design Your Dream PC Today! #GamingPC #CustomBuild
• •Headline: Business IT Support That Feels Like Having Your Own In-House Team. Body: Focus on your business, we'll handle the tech. Redhouse Computers offers reliable, friendly IT support tailored to your business needs. We're local, we're experienced, and we're here to keep your operations running smoothly. Call to Action: Get a Free IT Consultation!
• •Headline: Cracked screen? Data disaster? Don't panic, Redhouse is here! Body: We've been your trusted local tech savers since 2008! From MacBooks to gaming consoles, our skilled technicians offer honest advice and expert repairs to solve your tech headaches. Fast, friendly, and reliable – that's the Redhouse promise. Call to Action: Get Your Device Repaired! #TechRepair #DataRecovery
• •Headline (for TikTok/Social): Unboxing the LATEST tech so you don't have to (unless you want to!). 🤩 Body: We get giddy about new gadgets! Follow us for unboxings, quick tips, and a peek at what's new in-store. Your local tech gurus are online! #TechLovers #NewGadgets #RedhouseComputers Call to Action: Follow @redhouse_computers for more!