Brand Tone

Passionate, Community-Focused, Artisanal, Educational, Down-to-Earth & Authentic

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Eco-Friendliness
• •Community & Connection
• •Passion for Fiber Arts & Alpacas
• •Creativity & Innovation
• •Transparency & Authenticity

Best Practices

• •Tell Your Story Consistently: Regularly weave in elements of your origin story (leaving city life, passion for alpacas, building the mill) across all platforms. This reinforces authenticity and passion.
• •Showcase the "Why": Beyond products, communicate the values driving the business – sustainability, community, craftsmanship, and love for animals. Let this passion shine in product descriptions, social media posts, and newsletters.
• •Use Warm, Inclusive Language: Employ words that evoke community, creativity, and enthusiasm. Phrases like "fiber friends," "join us," "we're excited to share" foster a welcoming and passionate tone.
• •Highlight the Artisanal & Local Aspects: Emphasize "small-batch," "handcrafted," "artisan-milled," "locally-sourced," and "Indiana-grown" to underscore quality and community connection. Be transparent about the hands-on nature of your production.
• •Engage Authentically: When responding to comments, reviews, or inquiries, maintain the same enthusiastic, helpful, and down-to-earth tone. Share behind-the-scenes glimpses of the farm, mill, or creative process to further connect with your audience.

Social Perception

Loved for Alpacas & Farm Experience, Respected for Quality & Local Sourcing, Community Hub, Passionate & Dedicated Owners, Growing Local Presence

Copy Examples

• •Headline: From Our Pasture to Your Project: Experience the Soul of Red Hill Fiber. Body: It started with a dream of a simpler life and a love for alpacas. Now, Red Hill Fiber & Co. brings you artisan-milled yarns and handcrafted goods, spun with passion right here in Indiana. Discover the difference that dedication, quality, and a little bit of alpaca magic can make. Visit our French Lick store or shop online! Call to Action: Feel the Fiber Love.
• •Headline: More Than Just Yarn – It's a Community Woven Together. Body: At Red Hill Fiber & Co., every skein tells a story. From the local farms that provide our fleece to our small-batch mill where creativity spins wild, we're dedicated to the craft and the vibrant community that surrounds it. Join us for a workshop, a farm tour, or simply to find your next inspiration. Call to Action: Join Our Fiber Family.
• •Headline: Unwind with Red Hill: Sustainable Yarns, Crafted with Care. Body: Looking for eco-friendly fibers that don't compromise on quality? Our alpaca and wool yarns are thoughtfully sourced and lovingly processed in our own mill, honoring the land and the art of fiber. Create something beautiful, sustainably. Call to Action: Shop Sustainable Craftsmanship.
• •Headline: Get Your Hands on Happiness: The Red Hill Fiber Experience. Body: There’s a special joy in working with natural fibers, especially when you know the story behind them. From our adorable rescued alpacas to the whir of our mill, Red Hill Fiber & Co. is a haven for creativity. Explore our rich yarns, unique tools, and handcrafted treasures. Call to Action: Start Your Next Fiber Adventure.
• •Headline: French Lick's Cozy Corner for Fiber Fanatics! Body: Step into Red Hill Fiber & Co. and discover a world of texture and color. We’re passionate about providing premium, locally-sourced yarns, unique accessories, and a warm welcome to every maker. Come see what’s new and share your latest project with us! Call to Action: Visit Us in Historic French Lick!