Brand Tone

Practical & Solution-Oriented, Durable & Reliable, Friendly & Engaging, Confident & Proud, Versatile & Multi-Purpose, Colorful & Cheerful

Brand Values

• •Quality & Durability
• •Usefulness & Practicality
• •Customer Satisfaction
• •Heritage & Authenticity
• •Safety & Non-Toxicity
• •Versatility

Best Practices

• •Emphasize Durability and Versatility: Consistently highlight how Red Gorilla products are built to last and can be used for a multitude of tasks. Use words like "tough," "strong," "long-lasting," "multi-purpose," "all-around solution."
• •Maintain a Positive and Helpful Voice: Frame copy around solutions and making the customer's life easier. Be approachable and friendly, especially in social media interactions.
• •Use Vivid, Action-Oriented Language: Describe the products in use. Instead of just saying "it's strong," say "it handles heavy loads with ease" or "built to withstand the toughest jobs."
• •Incorporate User-Generated Content & Testimonials (where authentic and appropriate): Let the positive experiences of existing customers (gardeners, equestrians, DIYers) reinforce the brand's reliability and usefulness. This adds authenticity.
• •Be Visually Consistent with Tone: Ensure that imagery used alongside copy (bright product colors, products in practical use-case scenarios) aligns with the cheerful, practical, and durable aspects of the brand.

Social Perception

Positive: Customers generally love the products, especially the flexible tubs. They are seen as indispensable tools for various chores. Reliable & Tough: The brand is associated with products that can withstand heavy use. Good Value: Many customers feel the products are worth the investment due to their longevity and utility. Versatile: Users appreciate the wide range of applications, from gardening and pet care to construction and household organization. Long-Standing Quality (with some caveats): While overwhelmingly positive, a few long-time customers of the original Tubtrugs have noted that the newer Red Gorilla versions feel slightly less thick, though still durable. Strong in Equestrian and Gardening Communities: The brand has a significant following and positive reputation within these specific interest groups.

Copy Examples

• •Headline: Tackle Any Task. The Original Red Gorilla Tub® – Built Tough, Made for Everything. Body: From mucking stalls to tidying the garden, our iconic flexible tubs are up for the challenge. Super strong, seriously versatile, and always ready to help you get the job done. What will you use yours for today? #RedGorilla #BuiltToLast #VersatileHelper
• •Headline: Your Go-To for the Dirty Work. And the Fun Work. Body: Life’s messy. Work’s demanding. Your tools shouldn’t be. Red Gorilla USA products are designed for ultimate durability and easy use, whether you're potting plants, carrying tools, or feeding the animals. So grab a Gorilla Tub® and make your day a little brighter (and a lot easier!). #RedGorillaTubs #GardeningJoy #EquestrianLife
• •Headline: Color Your Chores Done! Strength Meets Style. Body: Who said practical can't be vibrant? Our Red Gorilla® flexible tubs come in a rainbow of colors to match your style, without ever compromising on the legendary strength you trust. Made from food-grade, non-toxic materials, they’re safe, strong, and surprisingly flexible. Shop your favorite shade today! #ColorfulUtility #RedGorillaStrong
• •Headline: More Than Just a Tub. It's a Red Gorilla®. Body: For years, you've trusted us (maybe you even knew us as Tubtrugs!). Now, as Red Gorilla USA, we’re still committed to the same unbeatable quality and versatility that makes your chores easier. From the stable to the garden, rely on the original. #OriginalGorillaTub #TrustedQuality
• •Headline: Handles Anything You Throw In It (Or At It!). Body: Our Red Gorilla® flexible tubs are legendary for a reason. Frost-proof, UV-resistant, and with super-strong handles, they’re designed to endure season after season, task after task. Stop replacing flimsy buckets and invest in a workhorse. Discover the Red Gorilla difference. #HeavyDuty #GardeningGear #StableSupplies