Brand Tone

Proud & Heritage-Driven, Reliable & Trustworthy, Passionate & Adventurous, Community-Oriented & Inclusive, Informative & Helpful, Approachable & Friendly

Brand Values

• •American Craftsmanship
• •Quality & Durability
• •Social Responsibility & Inclusivity
• •Innovation
• •Passion for the Outdoors
• •Customer Focus
• •Heritage

Best Practices

• •Always Emphasize "Made in USA" and Craftsmanship: This is a core differentiator. Consistently mention that products are handcrafted in La Crosse, Wisconsin.
• •Integrate the ORC Industries Mission Authentically: Don't just state it; weave it into the narrative. Connect the quality of the products to the dedication of the workforce and the positive impact of purchases.
• •Speak with Passion for the Outdoors: Use evocative language that reflects a genuine love for adventure, nature, and the activities your products support.
• •Highlight Durability and Reliability: Use terms like "built to last," "rugged," "dependable," and "quality materials" to reinforce the trustworthiness of the brand. Mention repairability or replacement parts where relevant.
• •Maintain an Approachable and Community-Focused Voice: Engage with the audience, share user stories, and foster a sense of belonging to the "Redfeather family." Be helpful and informative in communications.

Social Perception

Positive Reputation for Quality, Appreciation for "Made in USA", Valued Social Mission, Seen as a Specialist in Snowshoes, Trustworthy and Reliable

Copy Examples

• •Headline: Handcrafted in Wisconsin. Trusted on Trails Everywhere. Body: Since 1988, Redfeather Outdoors has been outfitting your adventures with American-made snowshoes built to last. And now, we're bringing that same dedication to quality and craftsmanship to canoes and a new line of outdoor gear. Explore with confidence, knowing your gear is made with pride and purpose, supporting jobs for people with disabilities right here in the USA.
• •Social Media Post (with image of someone snowshoeing): Winter’s calling. Answer it with Redfeather. Our US-made snowshoes are your ticket to silent forests and sparkling landscapes. For over 35 years, we've been committed to quality, durability, and the simple joy of the outdoors. What trail will you conquer today? #RedfeatherOutdoors #MadeInUSA #Snowshoeing #WinterAdventure
• •Product Description Snippet (for a new canoe): Engineered for Adventure, Designed to Last. Our new [Canoe Model Name] canoe is handcrafted in La Crosse, WI, by skilled artisans—many of whom are part of ORC Industries’ inspiring mission. Experience the water with a canoe that’s as dedicated to performance as we are to our community. Lightweight, durable, and ready for your next journey.
• •"About Us" Highlight: More Than Gear. A Mission. When you choose Redfeather Outdoors, you’re not just getting premium, American-made outdoor equipment. You’re supporting ORC Industries and our commitment to providing meaningful employment for people with disabilities. Every snowshoe, every canoe, every piece of gear tells a story of empowerment and dedication. Adventure with purpose.
• •Email Subject Line: Built Here. For Out There. Discover Redfeather. Email Body Snippet: Tired of gear that doesn't go the distance? At Redfeather Outdoors, we build our snowshoes and outdoor equipment right here in the USA, with a focus on rugged durability and performance you can count on. Plus, every purchase supports a mission we believe in. Gear up for your next adventure with Redfeather.