Brand Tone

Supportive & Empowering, Professional & Trustworthy, Accessible & Friendly, Innovative & Modern, Direct & Solution-Oriented

Brand Values

• •Entrepreneurship Support
• •Accessibility & Inclusion
• •Innovation
• •Transparency
• •Customer Focus
• •Reliability

Best Practices

• •Develop a Brand Voice Guide
• •Focus on the Entrepreneur's Journey
• •Be Clear, Concise, and Transparent
• •Maintain Consistency Across Channels
• •Listen and Adapt

Social Perception

Enabler for SMEs, Key Fintech Player, Generally Positive with Some Service Hiccups, Competitive Option

Copy Examples

• •Headline (Empowering & Direct): Your Business, Your Growth. Redelcom: The Payment Solution That Powers Chilean Entrepreneurs. Body: Stop missing sales. With Redelcom, accept all cards easily and securely. No complicated contracts, just clear solutions designed for your success. Join thousands of Chilean businesses already thriving with us.
• •Social Media Post (Accessible & Supportive): Ready to take your venture to the next level? 🚀 Redelcom makes it simple! Our POS machines are easy to use, with no hidden fees. Focus on what you do best, and we'll handle the payments. Got questions? Drop them below! #EmprendeConRedelcom #PagosSimples
• •Website Snippet (Professional & Trustworthy): At Redelcom, we are committed to providing secure and reliable payment technology. Our systems adhere to the highest industry standards, ensuring every transaction is protected. Trust us to manage your payments, so you can manage your business with peace of mind.
• •Email Subject (Benefit-Oriented & Innovative): Unlock More Sales: Discover Redelcom's All-in-One Payment Solution. Body Preview: Tired of outdated payment systems? Upgrade to Redelcom and offer your customers the flexibility they demand. See how our latest features can streamline your operations...
• •Ad Copy for Entrepreneurs (Direct & Empowering): Stop paying rent for your POS! Redelcom offers you the machine and the freedom to grow your business without extra monthly costs. Simple, fast, and for all Chilean entrepreneurs. Get yours today!