Brand Tone

Artisanal & Crafted, Intimate & Personal, Sustainable & Ethical, Contemporary & Modern, Calm & Bold, Story-driven

Brand Values

• •Italian Craftsmanship
• •Sustainability
• •Slow Design
• •Art & Design Fusion
• •Individuality & Uniqueness
• •Connection & Intimacy
• •Heritage & Modernity

Best Practices

• •Connect emotionally with the audience by highlighting the journey and the 'why'.
• •Weave in words like 'tactile,' 'intimate,' 'calm,' 'bold,' and 'mindful' naturally.
• •Avoid generic claims and be specific.
• •Avoid overly technical jargon unless explaining a specific craft process.
• •Emphasize the story behind each item, highlighting the patience and individuality involved in its creation.

Social Perception

REdDUO is perceived as a high-quality, artisanal brand rooted in Italian heritage and sustainable practices. The founders' story and personal involvement resonate, adding authenticity and intimacy. They are seen as contributors to the contemporary design scene, focusing on slow, intentional luxury. Collaborations and participation in events position them as respected and innovative.

Copy Examples

• •Each piece, born from reclaimed materials and artisanal hands, invites a slower, more beautiful way of living.
• •Feel the artisan's skill in every unique curve, a testament to slow design and lasting beauty.
• •Sustainable comfort, uniquely yours.
• •Design your sanctuary with pieces that are as ethical as they are beautiful.
• •Experience the REdDUO philosophy – where every vase, every blanket, every piece is a celebration of mindful creation and the enduring beauty of the handmade.