Tono de Marca

Authentic & Rooted, Community-Oriented, Informal & Energetic, Slightly Rebellious/Bold, Passionate

Valores de Marca

• •Authenticity
• •Community & Friendship
• •Skateboarding Culture
• •Quality & Durability
• •Canadian Identity
• •Individuality & Self-Expression

Mejores Prácticas

• •Stay True to Skate Roots: Always infuse the language with genuine skateboarding terminology and an understanding of the culture. Avoid overly corporate or generic phrasing.
• •Emphasize Community: Regularly mention team riders, local skate scenes, and the collective "RDS family." Encourage user-generated content and interaction.
• •Keep it Real and Informal: Use a conversational, approachable, and energetic tone. Don't be afraid to be a little edgy where appropriate, but maintain a positive and inclusive vibe.
• •Highlight Quality and Heritage: Subtly weave in messages about the durability of the apparel and the brand's longstanding history founded by pro skaters.
• •Be Visually Congruent: Ensure that the tone of the copy is matched by the visuals used (e.g., authentic skate photography/videography, gritty urban environments, genuine moments).

Percepción Social

Respected within Skate Community, Recognizable, Quality Apparel, Nostalgic Appeal, Core Skate Brand

Ejemplos de Copy

• •RDS // Built by a crew. Worn by the community. New [Product Name] drops now.
• •Team rider [Rider Name] absolutely sending it! This is what it's all about. #RDSskate #RideFastLiveSlow #Skateboarding
• •From early morning sessions to late-night hangs, our classic RDS logo hoodie has your back. Crafted for comfort, built to last. Rep the legacy.
• •More than just apparel, RDS is a testament to friendship, a dedication to skate culture, and a symbol of our Vancouver roots. Born from the streets, for the streets.
• •Gear up and get out there. The RDS [Sale Name] Event is on. Authentic skatewear, no compromises. Don't miss out.