Brand Tone

Sophisticated & Design-Led, Conscious & Responsible, Approachable & Collaborative, Authentic & Transparent, Passionate & Story-Driven

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Customization & Versatility
• •Ethical Production
• •Timeless Design
• •Transparency
• •Innovation

Best Practices

• •Develop a Comprehensive Brand Voice and Tone Guide: Document Reddie's specific voice (personality – e.g., sophisticated, conscious, authentic) and the various tones (emotional inflections – e.g., inspiring for new collections, reassuring for sustainability queries, collaborative for custom projects). This guide should include examples of "do's and don'ts."
• •Emphasize Key Values Consistently: Ensure that core values like sustainability, craftsmanship, and customization are woven into messaging across all platforms, reinforcing what Reddie stands for. For example, always mention material provenance when relevant.
• •Maintain Sophistication with Clarity: While the design language is sophisticated, ensure that copy remains clear, accessible, and avoids overly technical jargon, especially when communicating with a broader audience. The goal is to be informative and inspiring, not alienating.
• •Be Authentic in Storytelling: Continue sharing the genuine stories behind the brand, the founders, the artisans, and the materials. This authenticity builds trust and emotional connection. Highlight the "why" behind Reddie's practices.
• •Adapt Tone to Platform and Audience, but Keep Voice Constant: While the core brand voice (Reddie's personality) remains unchanged, the tone can be adjusted. For instance, Instagram might have a slightly more visual and aspirational tone, while information for architects might be more technically detailed yet still aligned with the overarching sophisticated and conscious voice. Ensure consistency by training any content creators on the brand guidelines.

Social Perception

Respected by Design Professionals, Associated with Quality and Sustainability, Innovative and Forward-Thinking, Customer-Centric (for customization), Limited Public Review Data

Copy Examples

• •Headline: Beyond the Blueprint: Furniture That Adapts to Your Vision. Body: At Reddie, we believe your space should be as unique as your design. That's why we offer customizable, handcrafted furniture made from sustainably sourced and reclaimed materials. Design that truly fits, beautifully and responsibly. #ReddieDesign #SustainableFurniture #CustomMade
• •Headline: The Soul of a Tree, The Hand of an Artisan, The Heart of Your Project. Body: Each Reddie piece is born from 100% reclaimed teak and recycled materials, shaped by skilled hands in our Java workshop. Experience timeless design with a conscious touch. Discover our Refined Reclaimed collection. #CraftedNotManufactured #EthicalDesign #Reddie
• •Headline: Problem Solved: Finally, Commercial-Grade Durability Meets Residential Warmth. Body: Tired of generic office furniture or residential pieces that don't last? Reddie offers the perfect blend: architecturally inspired, handcrafted designs built for longevity and tailored to your exact specifications. Elevate your workspace. #WorkplaceWellness #DesignThatFits #ReddieCommercial
• •Headline: From Discarded to Distinguished. Body: We see beauty in what others leave behind. Our innovative process transforms reclaimed plastics and timbers into stunning, refined furniture. Choose Reddie and make a statement for design and the planet. #CircularDesign #ReclaimedLuxury #ReddieJourney
• •Headline: Your Story, Our Craft. Body: Reddie isn't just about furniture; it's about co-creating pieces that reflect your narrative. With endless material and size combinations, let our artisans bring your unique vision to life. Let's design together. #BespokeFurniture #InteriorDesignInspo #ReddieCustom