Brand Tone

Relatable and Down-to-Earth, Trendy and Playful, Enthusiastic and Engaging, Direct and Sales-Oriented (appropriately)

Brand Values

• •Small Business / Solopreneurship
• •Trendiness and Pop Culture Savviness
• •Self-Expression and Individuality
• •Customer Connection

Best Practices

• •Stay Authentic to the "SAHM Small Business" Voice: Keep the language approachable, friendly, and occasionally personal. Avoid overly corporate or formal jargon.
• •Embrace Trends (Especially on TikTok): Continue to incorporate relevant TikTok sounds, challenges, and slang naturally into product showcases and descriptions where appropriate. Referencing "TikTok viral" status can build social proof.
• •Use Emojis and Informal Language: Sprinkling in relevant emojis (🔥, ✨, 😂, 💕) and using contractions and everyday slang can enhance the playful and relatable tone.
• •Focus on Relatability and Self-Expression: Craft copy that resonates with the target audience's everyday life, sense of humor, or desire to express their personality through their clothing and accessories.
• •Maintain a Positive and Enthusiastic Vibe: Even when being humorous or a bit sassy with product slogans, the overall brand interaction should feel upbeat and appreciative of the customers and community.

Social Perception

Popular on TikTok, Creator of Desirable, Trendy Items, Relatable and Approachable

Copy Examples

• •Y’all, this NEW design just dropped and it’s already going WILD on TikTok! 🔥 Snag yours before it’s gone like yesterday’s viral sound! #KittybearKrafts #TikTokMadeMeBuyIt #MustHave
• •Surviving on coffee and chaos? Same. ☕️ This 'Unhinged and Feral Mom Club' tee GETS IT. Treat yourself, mama! You deserve it. #MomLife #SAHM #Funny Tees #Relatable
• •Sip in style with our latest tumbler! ✨ Perfect for keeping your [drink] cold while you're out there conquering the world (or just the school run). Handwash to keep it gorgeous! #TumblerLove #HydrateInStyle #KittybearKrafts
• •Hey Besties! 👋 What trend are you loving right now? Let me know in the comments! Maybe it’ll inspire our next design! 😉 #SmallBusinessLove #TikTokTrends #CommunityLove
• •Officially accepting applications for 'Passenger Princess' duties. 👑 Our viral hoodie is your uniform. Comfy, cozy, and 100% that vibe. Link in bio! #PassengerPrincess #ViralFashion #ComfyVibes #KittybearKraftsCo