Brand Tone

Enthusiastic and Passionate, Community-Focused, Accessible and Inclusive, Direct and Informative, Playful and Fun-Loving

Brand Values

• •Passion for Automotive Culture and RC
• •Creating Fun and Positive Experiences
• •Community Building
• •Customer Focus & Support
• •Innovation and Iteration
• •Integrity / Doing the Right Thing
• •Affordability/Value

Best Practices

• •Embrace Enthusiasm: Use exclamation points (judiciously), action verbs, and an energetic pace. Let your genuine passion for the RC hobby shine through.
• •Speak the Language of the Community: Incorporate common RC lingo (e.g., "bash," "send it," "crawler," "rig") where appropriate, showing you're part of the culture. Use community-driven hashtags like #RedcatNation and #ScaleFunForEveryone.
• •Highlight Value and Accessibility: Continuously reinforce the idea that Redcat offers a great entry point and ongoing fun without excessive cost, emphasizing "ready-to-run" aspects.
• •Be Inclusive and Encouraging: Foster a welcoming tone for beginners while still appealing to seasoned hobbyists. Focus on the joy and shared experience of RC.
• •Stay Authentic and Transparent: Acknowledge the iterative nature of product development (if addressing improvements or new versions) and maintain a direct, honest approach, aligning with their value of "doing the right thing."

Social Perception

Improving Reputation, Good Entry-Level to Mid-Tier Option, Responsive to Community, Fun Factor, Strong Online Community Presence, Concerns Linger for Some

Copy Examples

• •Headline: Unleash the Fun! Redcat: Your Adventure Starts Now. Body: Ready to kick up some dirt, conquer any terrain, or lay down some serious speed? Redcat Racing delivers high-octane RC excitement without breaking the bank. Join the #RedcatNation and discover why we’re all about Scale Fun For Everyone!
• •Headline: Built for Bashers, By Bashers. Body: We get it. You want to send it, crash it, fix it, and send it again! Redcat vehicles are designed for maximum thrills and backed by the parts and support to keep you running. What are you waiting for? Get out there and tear it up!
• •Headline: More Than Just RC. It's a Community. Body: When you choose Redcat, you're not just getting an awesome RC truck or car. You're joining a passionate community of enthusiasts who live and breathe the hobby. Share your builds, your adventures, and your "oops" moments with #RedcatRacing!
• •Headline: Epic Performance, Wallet-Friendly Price. Body: Think you need to spend a fortune for a feature-packed, ready-to-run RC? Think again! Redcat offers incredible value, bringing you the latest tech and robust designs that are itching for action. Explore our lineup and find your perfect RC match.
• •Headline: Got Questions? We've Got Answers (and Parts!). Body: From your first run to your latest custom build, Redcat is here to support you. Our dedicated team and extensive parts availability mean you spend less time worrying and more time driving. Let's get you rolling!