Brand Tone

Artistic & Appreciative, Whimsical & Heartfelt, Curated & Quality-Conscious, Friendly & Approachable, Inspirational

Brand Values

• •Celebrating Art & Artists
• •Power of Connection
• •Creativity & Storytelling
• •Quality & Craftsmanship
• •Collaboration & Community
• •Joy & Celebration
• •Inclusivity & Support

Best Practices

• •Prioritize the Artist: Always aim to highlight the artists and the unique quality of their illustrations. Use phrases like "illustrated by," "featuring the art of," "a collaboration with."
• •Embrace Whimsy and Warmth: Use descriptive and evocative language that reflects the charming and heartfelt nature of the illustrations. Words like "enchanting," "delightful," "heartfelt," "wonder," and "joyful" can be effective.
• •Speak to Connection: Continuously reinforce the value of sending a card as a meaningful way to connect with others. Frame products as tools for expressing love, gratitude, and friendship.
• •Maintain an Appreciative and slightly Sophisticated Voice: While friendly, the language should also convey the quality and artistic merit of the products. Avoid overly casual slang but keep it approachable.
• •Visual Storytelling in Text: Mirror the storytelling aspect of the cards in the copy. Pose questions, evoke emotions, and paint a picture with words that complements the visual art. For example, instead of "Birthday Card," try "A whimsical birthday wish, brought to life by [Artist's Name]."

Social Perception

High-Quality & Artistic, Distinctive & Unique, Reputable & Respected, Supports Artists, Positive Customer Experience

Copy Examples

• •More than just a card, it's a canvas of connection. Red Cap Cards brings incredible art to your heartfelt messages. Discover illustrations that tell your story.
• •Unwrap a world of wonder! Our newest collection has blossomed, featuring enchanting designs from artists who dream in color. Find the perfect card to share a little magic.
• •Let art light up your season. From whimsical winter scenes to heartfelt holiday wishes, our artist-designed cards and gift wrap make every connection special.
• •Meet [Artist's Name]! Dive into their world of [describe artist's style, e.g., charming creatures and dreamy landscapes], lovingly printed on our signature cards. Send a piece of their heart with your next note.
• •In a world of fleeting messages, a handwritten note is a keepsake. Let our art-driven cards inspire you to pause, reflect, and connect in the most beautiful way. Who will you write to today?