Brand Tone

Playful & Humorous, Enthusiastic & Passionate, Bold & Quirky, Friendly & Approachable, Informal

Brand Values

• •Individuality & Self-Expression
• •Fun & Joy
• •Anti-Blandness/Conformity
• •Quirkiness & Uniqueness
• •Colour & Vibrancy
• •Customer Focus

Best Practices

• •Embrace the Anti-Beige Mentality: Every piece of copy should reflect a departure from the ordinary. Use vibrant, energetic language. Actively use words like funky, quirky, bold, vibrant, and unusual.
• •Inject Humour and Playfulness: Don't be afraid to be a bit cheeky or silly. Use puns, lighthearted observations, and a conversational style that makes the customer smile.
• •Speak Like a Friend, Not a Corporation: Use informal language, contractions, and address the customer directly (e.g., you, your). Share enthusiasm genuinely.
• •Highlight Individuality and Self-Expression: Frame products as tools for customers to show off their unique personalities and make their spaces their own.
• •Maintain a Voice Guide: Develop a simple internal guide with key phrases, words to use/avoid, and examples of on-brand copy to ensure everyone writing for the brand is aligned. For instance, always exude positivity and enthusiasm, much like their self-description: We love design, do things differently.

Social Perception

Customers perceive Red Candy as a go-to source for unique, quirky, and colourful homeware and gifts that are hard to find elsewhere. The brand is seen as fun, vibrant, and a bit out there in a positive way. They are generally trusted, with positive feedback on product quality, customer service, and delivery speed. The anti-beige stance resonates with people looking to inject personality into their homes. Affiliates see them as a brand with a strong identity, unique products, and a relatable, playful personality that aids conversion.

Copy Examples

• •Social Media Post (Instagram/Facebook): Warning: May cause extreme home envy. 😉 Our latest drop of bonkers-beautiful goodies is here to kick beige to the curb. Ready to make your mates jealous? Link in bio to unleash the awesome!
• •Product Description Snippet (for a quirky lamp): Is your room feeling a bit 'meh'? This isn't just a lamp; it's a personality transplant for your decor. Illuminate your life (and your epic taste) with the [Product Name]. Side effects include spontaneous smiling and an urge to redecorate everything.
• •Email Subject Line: Your Home Called. It's Bored. (We Can Help!)
• •Website Banner Headline: Life's Too Short For Beige. Shop Homeware That Pops!
• •Google Ad Copy: Headline: Quirky Homeware & Gifts | Red Candy Description: Banish Bland! Funky, Colourful Decor. Shop Unique Finds & Make Your Home Happy. WE HATE BEIGE!