Brand Tone

Nostalgic & Authentic, Confident & Individualistic, Modern & Comfort-Focused, Approachable & Cool

Brand Values

• •Heritage & Legacy
• •Quality & Comfort
• •Individuality & Self-Expression
• •Timeless Style
• •Revival & Modernization

Best Practices

• •Embrace the Heritage: Consistently weave in elements of Red Ball Jets' rich history (est. 1951, original details) to reinforce authenticity and its legacy status.
• •Speak to the Individual: Use language that empowers self-expression and appeals to a desire for uniqueness, aligning with the individualist, taste-maker, trailblazer profile.
• •Balance Vintage with Modern: Pair nostalgic references with clear communication about modern comfort features and quality improvements to showcase evolution.
• •Maintain an Authentic, Confident Voice: Avoid overly trendy slang but keep the tone energetic, assured, and slightly cool, reflecting a brand that’s comfortable in its own skin.
• •Show, Don't Just Tell, the Cool Factor: Use storytelling and vivid descriptions in campaigns and product copy that evoke the feeling and style of wearing Red Ball Jets, rather than just listing features.

Social Perception

Positively Nostalgic, Stylish & Versatile, Comfortable & Well-Made, Authentic American Classic, Emerging Contender

Copy Examples

• •Headline: Step Into a Legend. Again. Body: The original game-changer is back. Red Ball Jets, born in '51, reimagined for today. Experience iconic style with modern comfort that’s ready for your next move. Be an original. Again. Call to Action: Shop The '51 Collection.
• •Headline: Built for Comfort. Designed to Stand Out. Body: Forget flat-footed nostalgia. Our Triple Cushion Arch Gard and antimicrobial insoles mean Red Ball Jets feel as good as they look. Classic American cool, upgraded for your everyday. Call to Action: Discover Modern Comfort.
• •Headline: Your Story. Your Jets. Body: From mid-century trailblazers to today's individualists, Red Ball Jets have always been for those who carve their own path. Lace up a piece of history and make it uniquely yours. Call to Action: Find Your Fit.
• •Headline: More Than a Sneaker. It’s a Comeback. Body: Decades in the making, the Red Ball is flying high again. We’ve kept the soul, boosted the comfort, and re-launched a classic for a new generation of taste-makers. Get yours before they’re history (again). Call to Action: Get Your Red Ball Jets.
• •Headline: The Last Original Sneaker. Freshly Minted. Body: Why blend in? Red Ball Jets offer that signature red dot style, backed by over 70 years of heritage and today's best comfort tech. Timeless, not trend-chasing. Call to Action: Explore New Arrivals.