Brand Tone

friendly, enthusiastic, and promotional

Brand Values

• •Value for Money
• •Variety and Customization
• •Quality and Freshness
• •Customer Satisfaction
• •Local Community Focus

Best Practices

• •Maintain a Friendly and Casual Tone: Always use welcoming and approachable language. Emojis can be used strategically on social media to enhance this friendly tone.
• •Focus on Value and Generosity: Consistently use phrases like "Bigger & Better Bites," "loaded with toppings," and "great value" to reinforce this core brand value.
• •Use Descriptive and Appetizing Language: Instead of just listing ingredients, describe them in a way that makes them sound delicious (e.g., "spicy, sizzling chorizo," "creamy, melted mozzarella").
• •Engage with Your Audience: Ask questions in your social media posts, run polls, and respond to comments to build a community around your brand.
• •Be Clear and Direct in Your Calls to Action: Use strong, clear calls to action like "Order Now," "Build Your Own Pizza," and "Get Your Deal" to guide customers on what to do next.

Social Perception

positive, with a focus on the quality and taste of the pizza

Copy Examples

• •🔥 Say hello to the 'Inferno'! 🔥 We're turning up the heat with spicy chorizo, fresh jalapeños, and a fiery sriracha drizzle. Think you can handle it? Order now and let us know! #RedAshPizza #SpicyPizza #LondonFoodie
• •👨‍👩‍👧‍👦 Family movie night? We've got the food covered! Our 'Family Feast' deal includes two large pizzas, a side of garlic bread, and a bottle of your favorite drink. Bigger, better, and delivered to your door. #PizzaDeals #FamilyNight #LondonTakeaway
• •Hey [Customer Name], we miss you! To welcome you back, here's 20% off your next order. It's our way of saying thanks for being a part of the Red Ash Pizza family. #WeLoveOurCustomers #PizzaOffer
• •🍕 Stuffed crust or classic thin crust? 🤔 We want to know what you love! Cast your vote and help us decide which crust reigns supreme. #PizzaPoll #YourPizzaYourWay #RedAshPizza
• •Craving a delicious, no-fuss dinner tonight? Get Bigger & Better Bites from Red Ash Pizza, your local spot for amazing pizza. Order now for fast delivery in Southeast London. #LocalPizza #LondonDelivery #SupportLocal