Brand Tone

Authentic, community-focused, and supportive. Friendly and approachable, avoiding an overly corporate or exclusive feel. Language is direct, passionate, and embedded in skate culture; knowledgeable but not elitist, welcoming to all.

Brand Values

• •Community Support
• •Authenticity
• •Quality
• •Passion for Skateboarding
• •Inclusivity

Best Practices

• •Speak the Language: Use authentic skate terminology naturally. Refer to tricks, gear (decks, trucks, bearings), and skate culture in a way that shows you're part of the community, not just selling to it.
• •Champion the Community: Always prioritize featuring local skaters, spots, and events. User-generated content is powerful. When someone tags the shop, share it. This reinforces the "community-first" value.
• •Be Passionate, Not Pushy: Focus copy on the feeling and culture of skating. The sale is a byproduct of sharing the passion. Instead of "Buy Now," try "Get Rolling" or "Find Your Ride."
• •Keep it Real and Visual: Use high-quality, unpolished photos and videos from the street and the park. Avoid overly sterile or corporate-looking product shots. The visuals should match the authentic, grounded tone of the copy.
• •Be an Enthusiast, Not Just a Seller: In every piece of copy, from an Instagram story to a "thank you" email, the voice should be that of a fellow skater who is excited about the products and the culture. Offer tips, share skate history, and engage in conversations in the comments section.

Social Perception

Red1 Skates is perceived very positively, especially among those who value local, skater-owned businesses. It's seen as a core part of the local skate community, a legitimate and trustworthy retailer due to its active engagement and curated brands. The brand's call to support local shops resonates strongly.

Copy Examples

• •Barcelona's streets are our playground. @[Skater_Handle] making it look easy on the new deck from Zero. Landed with soul. #Red1Skates #SkateBarcelona #SupportYourLocal
• •Built by Skaters, For Skaters. From complete setups to pro decks, get the gear that keeps you rolling. Real advice, quality brands.
• •Ready to start? We've got you. Our complete skateboards are built to last and ready to roll right out of the box. Drop by the shop, and let's find your perfect first board.
• •New Drops from Santa Cruz & Weekend Roll Out!
• •The 8.25" Quasi 'Proto' isn't just a piece of wood; it's a key to the streets. Perfect for technical tricks with a solid, responsive pop that you can feel. A true rider's deck, tested and approved by our team.