Brand Tone

Eco-conscious, Ethical, Creative, Inspiring, Practical, Quality-Focused, Approachable, Friendly, Proudly UK-Made

Brand Values

• •Sustainability
• •Quality
• •Creativity and Craftsmanship
• •Local Production
• •Customer Connection

Best Practices

• •Always make the sustainable aspect (e.g., "100% recycled," "post-consumer waste," "eco-friendly") a primary feature in your copy.
• •Regularly mention "UK-made" or "Made in the UK" to resonate with customers who value local and potentially lower-impact sourcing.
• •Tailor language to the crafting, artistic, and DIY communities. Suggest uses and benefits relevant to their projects (e.g., "beautiful texture for stamping," "great for lino printing").
• •Reassure that "recycled" enhances, rather than detracts from, the quality and visual appeal. Use descriptive terms like "natural tone," "premium feel," "sturdy surface."
• •Employ a warm, approachable, and genuine voice. Share your passion for sustainability and creativity, and encourage interaction to build a community around your brand.

Social Perception

Positive Reputation, Eco-Friendly Provider, Valued by Crafters, Good Quality Recycled Option

Copy Examples

• •Headline: Create Beautifully, Live Sustainably. Discover Our UK-Made Recycled Paper. Body: Transform your ideas into reality with our premium 100% recycled paper and card. Ethically crafted in the UK from post-consumer waste, our range offers a unique, tactile experience for all your printing and crafting needs, without costing the Earth. Make the switch to beautiful, sustainable paper today.
• •Social Media Post (Instagram - with a flat lay of colourful recycled paper and craft tools): Fuel your passion for making, mindfully. 🌱 Our vibrant, 100% recycled papers are all made right here in the UK, offering exceptional quality and a gentle touch on the planet. Perfect for your next masterpiece! What eco-friendly project are you dreaming up? #RecycledPaperCompany #EcoCraft #SustainableArt #MadeInUK #PaperLove
• •Product Description Snippet (e.g., for their 180gsm Recycled White Card): Our 180gsm Recycled White Card is the versatile champion for your eco-conscious projects. With a lovely natural tone and a texture that’s a delight for printing, stamping, and card making, it’s crafted in the UK from 100% post-consumer waste. Sturdy yet flexible, it’s the ideal canvas for creativity that cares.
• •Email Subject Line: Your Next Creative Spark Starts with Sustainable Paper! Email Body Snippet: Hi [Customer Name], At Recycled Paper Company, we believe creativity and sustainability go hand-in-hand. Explore our collection of beautiful, 100% recycled papers and cards, all produced in the UK. Find the perfect, eco-friendly canvas for your invitations, artwork, or packaging, and feel good about every sheet.
• •Pinterest Pin Description: DIY inspiration that’s kind to our planet! 🌍💚 Our UK-made recycled paper and card stock is a dream for crafters. Think eco-friendly wedding stationery, unique handmade gifts, and packaging with a conscience. #RecycledPaperCrafts #SustainableMaking #UKCrafters #EcoStationery #GreenCrafting