Brand Tone

approachable, charming, and curated

Brand Values

• •Independence and Curation
• •Quality and Trust
• •Accessibility
• •Customer Service
• •Community Roots

Best Practices

• •Maintain a Personal and Welcoming Tone: Always use "we" and "you" to foster a direct and friendly relationship with the customer. Phrases like "we find for you" and "we're here to help" reinforce the brand's approachable nature.
• •Emphasize Curation and Uniqueness: Use words like "curated," "selected," "unique finds," and "handpicked" to remind customers that the product range is not arbitrary but thoughtfully assembled.
• •Tell the Story Behind the Products: Briefly describe the style, material, or ideal setting for an item. This helps customers visualize the product in their own homes and appreciate its specific qualities (e.g., "perfect for a Scandinavian ambiance," "a timeless, refined design").
• •Anchor the Brand in its Local Identity: Periodically mention the physical store and its location in "the heart of the Monts du Lyonnais." This reinforces authenticity and provides a story that online-only competitors cannot match.
• •Combine Style with Accessibility: Consistently message that the boutique offers products for "all styles and all budgets." This inclusive language broadens the target audience and removes potential barriers for new customers.

Social Perception

a charming local boutique with a tasteful online extension

Copy Examples

• •Set a table that tells a story. Our new ceramic collection, carefully selected from our favorite artisans, brings a touch of rustic French charm to every meal. Perfect for daily use or for welcoming guests. Discover the collection.
• •As the seasons change, so does the soul of your home. Invite warmth and comfort indoors with our curated selection of home scents. From spicy notes to woody aromas, find the fragrance that feels like you. Explore our scents.
• •Light up your favorite corner. We believe good lighting does more than illuminate a room ourts it creates an atmosphere. This woven bamboo lantern brings a natural, cozy vibe to any space. Available online and in our boutique in the heart of Monts du Lyonnais.
• •The perfect gift is personal, thoughtful, and beautiful. From elegant tableware to unique decorative objects, we ourve gathered over 500 ideas to delight your loved ones. Let us help you find that special something.
• •For over 10 years, we've been more than just a shop; we are curators of comfort and style. Independent and passionate, we search for quality pieces that turn a house into a home. Thank you for being part of our story.