Brand Tone

Aspirational, educational, and encouraging, aiming to inspire customers to improve their health through clear, direct, accessible, and supportive language focused on relatable benefits.

Brand Values

• •Health & Wellness
• •Accessibility
• •Quality & Trust
• •Simplicity & Nature

Best Practices

• •Always Lead with the Benefit: Start with what the customer gains (e.g., "faster recovery," "deeper sleep," "less stress") before detailing product features. This aligns with the aspirational and results-oriented tone.
• •Use Encouraging and Positive Language: Employ words like "boost," "enhance," "revitalize," and "discover." Frame the products as tools for empowerment and self-improvement, not just items for sale.
• •Incorporate "Scandinavian" Wellness Cues: Subtly reference concepts of simplicity, nature, and balance to reinforce the brand's identity without overstating it. This connects the products to a trusted and aspirational lifestyle.
• •Maintain Clarity and Simplicity: Avoid overly scientific or complex language. Explain the "how" and "why" in a way that is easy to understand, making the benefits accessible to a broad audience, from beginners to seasoned athletes.
• •Leverage Social Proof: Regularly feature customer testimonials and positive reviews in marketing copy. Phrases like "Join thousands of happy customers" or direct quotes build trust and validate the brand's promises of quality and service.

Social Perception

Very positive; customers praise fast shipping, product quality, and excellent customer service. Seen as a reliable and affordable entry point into the wellness market for at-home recovery tools, benefiting from the broader acceptance of cold and heat therapy.

Copy Examples

• •Don't let muscle soreness slow you down. The Recovery Scandinavia ice bath is your secret weapon for faster recovery and less downtime. Get back to doing what you love, stronger than before. #IceBath #Recovery #Fitness
• •Find your moment of calm and deep recovery. Our infrared sauna blanket melts away the day's stress, soothes sore muscles, and helps you sleep deeper. Your at-home wellness ritual is waiting. #SaunaBlanke #Wellness #SelfCare
• •Engineered for durability and optimal cold retention, the Isbad Max is designed to make the powerful benefits of cold therapy accessible to everyone. From boosting circulation to sharpening your mental focus, it's more than a bath —it's your daily commitment to a healthier you.
• •(Video shows a person comfortably using the sauna blanket) POV: You finally invested in your well-being. ✨ Benefits: less stress, zero muscle pain, and the best sleep of your life. Link in bio! #RecoveryScandinavia #Health #Relax
• •Subject: Ready to Upgrade Your Health? Discover the Scandinavian secret to natural recovery. Whether it's the invigorating plunge of an ice bath or the gentle heat of a sauna, we provide the tools to help you feel your best, every day. Explore our collection and enjoy 1-3 day delivery.