Brand Tone

Informative & Transparent, Empowering & Inclusive, Conscious & Responsible, Friendly & Relatable, Confident & Positive

Brand Values

• •Sustainability
• •Reliability & Quality
• •Inclusivity
• •Community & Local Production
• •Transparency
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., empowering, friendly, informative), including "words we use" and "words we avoid." Share this with anyone creating content.
• •Prioritize Value-Driven Language: Continuously weave in core values like sustainability, inclusivity, and made-in-USA into your messaging naturally, not just as an afterthought. Let these values shine through the stories you tell.
• •Speak Directly to Your Audience: Use "you" and "we" to foster a sense of community and direct connection. Address their needs, aspirations, and concerns in a relatable way (e.g., "Feel empowered to stay active and fabulous").
• •Be Authentic and Transparent: Back up claims with facts (e.g., "Every pair of leggings is made from 13-17 recycled plastic bottles"). If discussing challenges or future goals (like expanding size ranges), do so openly.
• •Adapt to the Platform, Maintain the Core: While the expression of your tone might vary slightly (e.g., more playful on TikTok, more informative on the website's "About Us"), the underlying values and personality should remain consistent. Ensure all content ladders back up to the central brand identity.

Social Perception

Positive Perception for Sustainability, Valued for Comfort and Quality, Emerging Brand Awareness, Appreciation for Inclusivity Efforts

Copy Examples

• •Headline: Feel Good, Do Good. Your Workout Just Got an Eco-Upgrade. Body: Slip into RECOSIVITY leggings, crafted from recycled bottles right here in the USA. Buttery soft, totally squat-proof, and made to empower every move you make. Join us in wearing the change. #Recosivity #SustainableStyle #MadeInUSA #EmpoweredByMovement
• •Headline: Real Comfort for Every Body. Sustainably Made. Body: We believe activewear should celebrate you, just as you are. That's why our inclusive range of super-soft leggings is designed to fit, flatter, and feel amazing – all while being kind to the planet. Discover your perfect pair. #RecosivityActive #InclusivityMatters #EcoFriendlyFashion #FeelFabulous
• •Headline: From Plastic Bottles to Your New Favorite Leggings. Seriously. Body: It’s not magic, it’s RECOSIVITY! We transform 13-17 recycled plastic bottles into each pair of our durable, high-performance leggings. Plus, we plant a tree for every order. Look amazing, feel incredible, and make a difference. #RecycledWithLove #WearTheChange #SustainableActivewear #RECOSIVITY
• •Headline: Your Go-To Leggings for Everything. (Yes, Everything!) Body: Whether it’s a tough workout, a coffee run, or conquering your day, RECOSIVITY leggings offer the perfect blend of comfort, style, and American-made quality. Oh, and did we mention they're eco-friendly? Get ready to live in them. #VersatileStyle #RECOSIVITY #MadeForYou #SustainableLiving
• •Headline: Join the RECOSIVITY Community: Where Sustainability Meets Style & Strength. Body: We're more than just leggings. We're a movement of women choosing quality, supporting local, and caring for our planet. Transparently made, inclusively designed. Be part of it. #RecosivityCommunity #EthicalActivewear #StrongerTogether #USAAllTheWay