Brand Tone

Professional and Competent, like an expert craftsman proud of their work.

Brand Values

• •Quality and Craftsmanship
• •Customization and Versatility
• •Innovation and Technology
• •Collaboration
• •Passion and Dedication

Best Practices

• •Lead with "Made in Italy": Consistently use this powerful signifier of quality and differentiator.
• •Balance Tradition and Technology in Your Language: Use words that evoke both craftsmanship and innovation.
• •Show, Don't Just Tell, on Social Media: Use high-quality visuals of work for clients, with copy complementing the story.
• •Adopt a "Helpful Expert" Tone: Be confident and knowledgeable, positioning the brand as a partner.
• •Maintain a Professional and Polished Voice: All copy should be free of slang and errors, reflecting the premium nature of products.

Social Perception

For B2B Clients: a reliable and high-quality partner for custom merchandise. For General Audience: a niche, high-quality producer of custom goods, perceived with quality due to "Made in Italy," but with low overall public awareness.

Copy Examples

• •Your Brand, Our Craftsmanship. At Record Moda, we transform your vision into high-quality, "Made in Italy" promotional products. From custom t-shirts to unique corporate gifts, our blend of traditional artistry and modern technology ensures your brand stands out. Let's create something memorable together. #RecordModa #MadeInItaly #CustomMerchandise #BrandBuilding
• •The touch of genuine Italian leather. The precision of handcrafted design. Our new collection of personalized bracelets is here. Your style, your message, our passion. Discover the art of personalization. #ItalianLeather #Handcrafted #PersonalizedJewelry #RecordModa #ArtigianiItaliani
• •The Perfect T-Shirt for Your Event or Brand. High-quality materials, vibrant prints, and an eye for detail. We provide custom apparel that people will love to wear. Promote your message with style. Get a Quote
• •From leather goods to 3D printing and custom drone accessories, we are artisans of the modern age. If you can dream it, we can make it. What will we create for you? #CustomMade #ItalianCraftsmanship #TechArtisans
• •More Than a Card, It's a Statement. Utilizing advanced UV printing technology, our PVC cards offer unparalleled quality and durability. Perfect for high-end business cards, exclusive membership cards, or unique event passes. Make a lasting impression with Record Moda.