Brand Tone

Personal & Heartfelt, Creative & Customizable, Simple & User-Friendly, Thoughtful & Unique

Brand Values

• •Personal Connection: Facilitating deeper emotional connections through personalized voice messages. "Send your voice message in a card and give the gift of you".
• •Memorable Moments: Helping create lasting memories for special occasions. "A special card for any occasion to make your friends and family feel extra special".
• •Creativity & Self-Expression: Providing a platform for users to express their creativity and sentiments in a unique way.
• •Inclusivity: Offering a product that can be especially meaningful for those with visual impairments.
• •Ease of Use: Striving to make the personalization and recording process straightforward for customers.

Best Practices

• •Focus on Emotion: Use words that evoke warmth, love, connection, and joy. Highlight the feeling the recipient will have. Examples: "heartfelt," "cherish," "unforgettable," "surprise," "smile."
• •Emphasize Personalization & Uniqueness: Consistently remind customers that this is *their* creation, *their* voice, making it a "one-of-a-kind" or "truly special" gift.
• •Keep it Simple and Clear: Explain the process in an approachable way. Use phrases like "easy to record," "simple instructions," "design your own," to build confidence.
• •Highlight the "Keepsake" Quality: Suggest that these cards are more than disposable greetings; they are mementos to be treasured. Phrases like "cherish forever," "gift they'll play over and over," "preserve your precious recordings" reinforce this.
• •Use Storytelling & Relatable Scenarios: Frame the product within common situations – wishing a grandparent happy birthday, sending a get-well message, or telling someone you love them. This helps customers visualize using the product.

Social Perception

Customers generally love the *idea* of a recordable card, finding it a unique and heartfelt way to send messages. The ability to personalize with one's own voice and design is highly valued. They are seen as making gifts "extra special". There are some concerns regarding the technical execution, such as recording reliability and sound quality, based on reviews of similar products (like "Talking Products"). These aspects can lead to frustration if the product doesn't perform as expected. The product is perceived as a novel and imaginative way to deliver greetings, going beyond a standard handwritten card. The brand "Record a Card" itself doesn't have a massive distinct social media footprint separate from the general product type in the search results, with "Talking Products" appearing more frequently in reviews and product listings. Many TikToks show generic or DIY versions, indicating a broader interest in the *concept*.

Copy Examples

• •Headline: Don't Just Send a Card, Send Your Voice. Body: This year, make your message truly unforgettable. With Record a Card, your heartfelt words, your laughter, your song can be there with them, even when you can't. Create a one-of-a-kind greeting they'll cherish forever. It's more than a card; it's a moment.
• •Headline: The Card That Speaks Volumes. Literally. Body: Tired of the same old greetings? Design your own Record a Card! Upload your favorite photos, add your personal touch, and record a message straight from the heart. Perfect for birthdays, anniversaries, or just because. Give a gift that truly says "you."
• •Headline: Make Them Smile, Hear Your Voice. Body: Imagine their surprise when they open your card and hear your voice! Record a Card makes it easy to send a personal, warm greeting that bridges any distance. Easy to record, and even easier to love. Share a memory, a joke, a heartfelt wish – make it uniquely yours.
• •Headline: Your Memories, Your Voice, Their Keepsake. Body: Create a beautiful, personalized card online with our easy-to-use studio. Add your photos, write your message, and then record your voice to make it truly special. It’s the next best thing to being there, a gift they’ll play over and over.
• •Headline: More Than Words: The Magic of a Recorded Greeting. Body: Let your personality shine through! With Record a Card, you can capture the perfect sentiment in your own voice. Fun, easy, and incredibly personal – it’s the perfect way to show you care. Design, record, and send a little piece of your heart.