Brand Tone

Professional & Trustworthy, Eco-conscious & Responsible, Value-driven & Accessible, Helpful & Informative

Brand Values

• •Sustainability
• •Quality & Reliability
• •Security
• •Customer Satisfaction
• •Affordability/Value for Money

Best Practices

• •Prioritize Sustainability Messaging: Consistently weave in the environmental benefits of choosing refurbished IT. Use terms like "eco-friendly," "reduce e-waste," "circular economy," and "sustainable choice."
• •Emphasize Trust and Quality: Always mention quality testing, certification (where applicable), secure data handling, and the warranty to build confidence. Use straightforward, professional language.
• •Highlight Value and Affordability: Clearly communicate the cost-saving aspect of refurbished products without sounding "cheap." Focus on "smart spending" and "excellent value."
• •Maintain Clarity and Professionalism: Avoid overly casual slang or jargon that might undermine the professional and trustworthy image. Ensure copy is well-structured and error-free.
• •Be Informative and Helpful: Where appropriate (e.g., blog posts, product descriptions), provide useful information that educates the customer about refurbished technology and helps them make informed decisions, reinforcing the brand as an expert and supportive presence.

Social Perception

Positive among direct customers, Limited broader public awareness, Trusted for eco-friendly practices, Seen as a reliable source for refurbished goods

Copy Examples

• •Headline: Upgrade Your Tech, Not Your Footprint. Discover Certified Refurbished IT. Body: At RecommerceIT, we believe in smart, sustainable technology. Get the performance you need with our expertly refurbished laptops and PCs, all backed by a 12-month warranty. Save money and help save the planet.
• •Headline: Power Your Work, Responsibly. Quality Refurbished IT You Can Trust. Body: Choose RecommerceIT for top-brand IT hardware that’s kind to your budget and the Earth. Each device is rigorously tested and certified by Green IT specialists, ensuring reliability and secure data erasure.
• •Headline: The Smart Choice for Your Wallet and the World. Explore RecommerceIT. Body: Why pay new when you can get premium, eco-friendly tech for less? Our refurbished computers and accessories offer unbeatable value, helping you reduce e-waste without compromising on quality.
• •Headline: Secure, Sustainable, Sensible. RecommerceIT: Your Partner in Green Technology. Body: As part of Green IT Disposal Ltd, we’re committed to the highest standards of IT recycling and data security. Shop our range of refurbished equipment with confidence and contribute to a circular economy.
• •Headline: Don't Just Buy Tech – Invest in a Greener Future with RecommerceIT. Body: Every refurbished device from RecommerceIT means one less item in a landfill. Enjoy significant savings on dependable IT hardware, backed by our expert technicians and a solid warranty.