Brand Tone

Professional and Trustworthy, Accessible Luxury, Service-Oriented, Internationally-Minded

Brand Values

• •Authenticity
• •Trust and Reliability
• •Sustainability
• •Accessibility
• •Quality

Best Practices

• •Prioritize Transparency and Accuracy: Always be upfront about the condition of pre-owned items. Use clear, honest language in descriptions. Detail the authentication process to build trust.
• •Emphasize Expertise and Authority: Consistently mention the role of professional appraisers and the authenticity guarantee. Highlight the connection to reputable organizations like KOMEHYO to reinforce credibility.
• •Balance Aspirational with Accessible Language: While dealing with luxury, avoid overly exclusive or alienating jargon. Make the benefits of pre-owned luxury (value, sustainability, unique finds) clear and appealing to a broader audience that aspires to own these brands.
• •Maintain a Polite and Professional Voice: Whether in website copy, email communications, or customer service interactions, ensure the language is courteous, respectful, and helpful.
• •Highlight the "Refresh" and Sustainability Angle: Subtly weave in the benefits of the circular economy and giving items a "new life." This resonates with environmentally conscious consumers and adds a positive dimension to purchasing pre-owned goods, aligning with the "Sustainable Luxury" value.

Social Perception

RECLO is generally perceived as a legitimate source for authenticated pre-owned luxury goods, convenient for both buyers and sellers, and recognized for its strength in cross-border e-commerce, particularly its BtoC and BtoB presence in Asian markets.

Copy Examples

• •Headline: Discover Authenticated Luxury. Rediscover Your Style. Body: At RECLO, every piece is meticulously verified by our experts, ensuring you shop with confidence. Explore curated collections from the world's most coveted brands, sustainably sourced and ready for their next chapter. Your journey to accessible luxury starts here.
• •Headline: Refresh Your Closet. Unlock Value. Body: Give your treasured luxury items a new lease on life with RECLO. Our seamless and professional appraisal service makes it easy to sell your pre-loved designer pieces. Trust our expertise to connect your items with discerning buyers worldwide.
• •Headline: The Smart Way to Indulge. Pre-Owned, Professionally Vetted. Body: Why pay full price? RECLO offers an exquisite selection of pre-owned designer bags, fashion, and accessories, all guaranteed authentic and in excellent condition. Experience the thrill of luxury, responsibly and affordably.
• •Headline: Global Finds, Local Trust. Your Gateway to Pre-Loved Designerwear. Body: From Tokyo to the world, RECLO brings you unparalleled access to sought-after luxury goods. Backed by the KOMEHYO group, we provide a transparent and secure platform for both buying and selling, connecting fashion lovers across borders.
• •Headline: Sustainable Luxury, Timeless Appeal. Body: Choose a more conscious way to enjoy high fashion. RECLO champions the circular economy, offering authentic pre-owned luxury that stands the test of time. Invest in quality, style, and a better future for fashion.