Brand Tone

Authentic & Passionate, Warm & Inviting, Nature-Inspired & Earthy, Personal & Relatable, Proudly Handcrafted & Local

Brand Values

• •Love for Maine & the Outdoors
• •Sustainability & Eco-Consciousness
• •Handcrafted Quality & Artistry
• •Giving Back
• •Community & Connection
• •Inspiring Exploration

Best Practices

• •Embrace the "Maine Voice": Consistently use language that evokes the natural beauty, authenticity, and pride of Maine. Think descriptive words related to nature (pines, coast, woods, lakes), seasons, and local charm.
• •Highlight "Handcrafted" and "Reclaimed": Regularly remind your audience of the unique, handmade quality of your products and your commitment to sustainable, reclaimed, and eco-conscious materials. This reinforces key brand values.
• •Share the "Why": Connect products back to the inspiration – the love for the outdoors, the desire to inspire exploration, or the joy of creating. Let Mary's passion shine through.
• •Speak with Warmth and Authenticity: Address your audience in a friendly, genuine, and relatable way. Avoid overly corporate or generic language. Share snippets of the maker's journey and the small business experience.
• •Infuse a Sense of Place & Purpose: Beyond selling products, convey that Reclaimed Maine Co. is about sharing a piece of Maine's spirit and contributing positively to its environment. Mentioning the "giving back" aspect reinforces this purpose.

Social Perception

Positive & Appreciative, Seen as Genuinely "Maine", Respected for Craftsmanship, Viewed as an Authentic Small Business, Associated with Eco-Friendliness

Copy Examples

• •Bring a piece of Maine's wild heart into your home. 🌲 Each of our signs is handcrafted with love and reclaimed wood, telling a story of forests, coasts, and the enduring spirit of the Pine Tree State. Where will your Maine story hang? #ReclaimedMaineCo #MaineMade #HandcraftedHome #RusticDecor #InspiredByNature
• •Cozy up in the comfort of Maine. Our new [Design Name] sweatshirt is more than just soft – it's a warm hug from the state we love. Sustainably made and printed right here in Maine, it’s perfect for chilly evenings by the fire or your next adventure outdoors. Tap to explore the collection! #MaineLife #CozyVibes #ShopLocalMaine #SustainableStyle #ReclaimedWithLove
• •Searching for a gift as unique as they are? Let us help you capture a piece of their Maine story. Our custom [Product Type] are designed by Mary and handcrafted with care, using eco-conscious materials inspired by the rugged beauty of our coastlines and woodlands. A truly personal way to share the magic of Maine. [Link to Custom Order Page] #CustomMaineGift #HandmadeWithPurpose #EcoFriendlyGifts #MaineInspired
• •From reclaimed wood to a piece of home. ✨ A little peek into the journey of our [Product Name] signs. Every cut, every brushstroke is filled with our love for Maine and the hope it brings a touch of nature's calm to your space. Thanks for supporting our one-woman workshop! #SmallBusinessJourney #MakerLife #MaineWoods #HandcraftedDecor #ReclaimedArt
• •With every Pine Tree Coast Collection piece you cherish, you're helping us protect the wild places that inspire us all. This season, 10% of proceeds go directly to the Natural Resources Council of Maine, keeping our forests green and our waters clean. Thank you for being part of our mission to give back to Maine. [Link to Collection] #GiveBackToMaine #ProtectOurWild #MaineEnvironment #ReclaimedMaineCares