Brand Tone

Aspirational, Expert, and Artisanal

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Authenticity & Uniqueness
• •Accessibility
• •Personalized Approach

Best Practices

• •Lead with Expertise: Always write from the perspective of a knowledgeable designer and builder. Use confident, clear, and descriptive language. Instead of saying "We think this looks good," say "This pairing creates a balanced, contemporary look."
• •Emphasize Story and Origin: Weave the brand's origin story and the history of the materials (especially "reclaimed") into copy. This reinforces authenticity and value beyond the physical product.
• •Use an "Artisanal" Vocabulary: Incorporate words like "Handcrafted," "Crafted," "Timeless," "Authentic," "Solid," and "Bespoke" into product descriptions and social media posts to maintain an artisanal and high-quality feel.
• •Bridge Aspiration with Practicality: While the tone is aspirational, ensure the copy remains grounded. Connect the beautiful imagery and elegant descriptions to a practical benefit for the customer—durability, functionality, or the pride of owning a well-crafted item.
• •Develop a Style Guide: Create a simple internal document that outlines the brand's tone, key value propositions, approved vocabulary, and—critically—a proactive and transparent communication strategy for addressing customer service issues like shipping delays. This ensures every employee and marketing message is consistent.

Social Perception

The public generally perceives Reclaimed & Brass Co. as a source for high-quality, authentic, and aesthetically pleasing home goods. They are seen as experts in the kitchen and bath space. The brand has a positive reputation for the quality and look of its products, especially the reclaimed wood items that customers describe as "sturdy" and "beautiful." However, this positive perception is somewhat undermined by critiques of their shipping and customer service responsiveness, which can make the brand seem less reliable from a logistics standpoint.

Copy Examples

• •It's the details that tell the story. Our Solid Brass Knobs aren't just hardware; they're the finishing touch that speaks of quality and timeless style. Crafted to last and designed to stand out. Tap to transform your space.
• •Each of our reclaimed wood shelves carries a history. Sourced from historic buildings, the unique grains, knots, and saw marks tell a story of a past life, now ready to become a centerpiece in yours. Heavy-duty, handcrafted, and rich with character—this isn't just a shelf, it's a piece of history for your home.
• •Beyond the Blueprint. We craft timeless kitchens and baths designed for your life. Let's build your vision, together. [Schedule a Consultation]
• •Tired of cookie-cutter kitchens? You deserve a space that's as unique as you are. As homebuilders ourselves, we started Reclaimed & Brass Co. to create the custom, high-quality pieces we couldn't find anywhere else. From custom oak cabinetry to the perfect brass pulls, see how our design-build team in Philadelphia can bring authentic craftsmanship to your home.
• •Enduring Style. Limited-Time Price. 20% Off Solid Brass Hardware.