Brand Tone

Empowering & Inspirational, Playful & Imaginative, Supportive & Understanding, Enthusiastic & Engaging, Slightly Edgy/Rebellious

Brand Values

• •Creativity & Imagination
• •Breaking Barriers
• •Empowerment
• •Fun & Playfulness
• •Community
• •Accessibility

Best Practices

• •Embrace Energetic & Empowering Language: Use active verbs and encouraging phrases. Words like unleash, ignite, shatter, discover, create, level up resonate with the brand's core message of overcoming creative blocks.
• •Highlight Genre Smashing & Unconventional Combinations: Emphasize the playful, experimental nature of the product. Use terms like mash-up, remix, unexpected, bold, and genre-bending to convey the freedom the decks offer.
• •Speak Directly to the Creative Struggle (and the Solution): Acknowledge the pain points of creative block (the void, stuck, frustration) and position Reckless Deck as the supportive, effective tool that provides a lifeline or rocket fuel.
• •Maintain a Slightly Playful, Edgy Vibe: Incorporate a sense of fun and even a hint of rebellion (consistent with the Reckless name). Encourage users to break the rules of conventional creativity. Use of stylized text like Level uP YouR cReativity can also contribute if used consistently and not overdone.
• •Foster a Sense of Community and Shared Journey: Use inclusive language (we, us, fellow creators). Encourage sharing and showcase user-generated content when possible. Reference the Kickstarter origins to highlight the community support that built the brand.

Social Perception

Helpful Tool for Idea Generation, Good for Artists, Writers, and Gamers, Kickstarter Success Story, Quality Product (generally), Can Be a Starting Point, Mixed Views on Necessity for Experienced Creators, Engaging and Fun

Copy Examples

• •Headline: Tired of the Blank Page Staring Back? Body: Smash writer's block and unleash a universe of untold stories. Reckless Deck is your co-pilot for character creation and world-building. Mix, match, and make magic. Get Your Deck & Defy the Void!
• •Headline: Your Next Character is Just a Shuffle Away. Body: Stop waiting for inspiration, start dealing it! Reckless Deck throws open the genre toybox – Sci-Fi warriors, Fantasy mages, Steampunk inventors – the combinations are endless. Level Up Your Creativity Today!
• •Headline: Art Block Got You? Go Reckless. Body: Remember the fun of fearless creation? Reckless Deck brings it back. Generate unexpected visual prompts that will break your habits and spark your most imaginative work yet. Uncap Your Potential.
• •Headline: D&D Night Needs a Spark? Body: Craft unforgettable NPCs and compelling campaign twists in minutes. Reckless Deck: PSYCHE dives deep into character motivations and backstories, giving your RPG sessions new life. Roll for Initiative on Epic Storytelling!
• •Headline: Create Fearlessly. Create Recklessly. Body: The rules of genre? Consider them guidelines. The limits of your imagination? Prepare to shatter them. Reckless Deck is the idea-generating toolkit for artists, writers, and gamers who dare to be different. What Will You Create?