Brand Tone

Conscious & Responsible, Authentic & Transparent, Durable & Practical, Thoughtful & Passionate, Relatable & Friendly

Brand Values

• •Sustainability
• •Ethical Production
• •Durability & Quality
• •Transparency
• •Responsible Consumption
• •Practicality & Functionality

Best Practices

• •Prioritize Value-Driven Language: Always weave in keywords and phrases related to sustainability, durability, ethical production, and conscious consumption (e.g., "eco-designed," "made to last," "ethically crafted," "responsible choice," "short supply chain").
• •Tell Your Story Authentically: Share the "why" behind Recitem – the desire for better, more durable products and a more responsible way of consuming. Use genuine, relatable language rather than corporate jargon.
• •Focus on Longevity and Utility: Highlight how the products are designed for real life, emphasizing their strength, practicality, and ability to endure over time. Use phrases like "accompany you for years," "essential to your daily life."
• •Be Transparent and Specific: Don't just say "eco-friendly." Explain how: "crafted from fabrics from the furniture industry to minimize waste," "made in our partner atelier in Portugal."
• •Maintain a Hopeful and Empowering Voice: While addressing serious issues like waste, frame the message around positive solutions and the power of conscious choices. Encourage customers to feel good about investing in a Recitem product. "Concevoir des accessoires utiles, bien pensés et fabriqués avec soin pour que votre plaisir d'acheter un joli sac se conjugue au bon sens de mieux consommer." (Design useful, well-thought-out accessories, carefully manufactured so that your pleasure in buying a pretty bag combines with the common sense of consuming better.)

Social Perception

Highly Positive for Quality and Ethics, Trusted for Sustainability Claims, Good Customer Service (implied), Occasional Concerns

Copy Examples

• •Carry Your Values. Our bags aren't just made to last; they're made with purpose. Discover durable accessories, ethically crafted in Portugal from eco-conscious materials.
• •Your everyday adventure, redefined. The [Product Name] bumbag combines thoughtful design with rugged materials sourced from the furniture industry, minimizing waste and maximizing style. Hands-free, hassle-free, and consciously created.
• •We started Recitem with a simple idea: create accessories that we’d love to use ourselves – beautiful, incredibly durable, and kind to the planet. Join us in choosing less, but better.
• •Weekend plans? Our [Product Name] travel bag is ready for any escape. Built with resilient fabrics and a commitment to ethical production, it’s more than just a bag – it’s a companion for your stories. #RecitemAdventures #SustainableStyle #MadeToLast
• •New Arrivals: Consciously Crafted, Built for Life’s Journeys.