Brand Tone

Professional and Expert, Accessible and Approachable, Supportive and Helpful, Trustworthy and Reliable, Innovative, Clear and Direct

Brand Values

• •Accessibility to Justice
• •Transparency
• •Client-Centricity/Support
• •Expertise and Quality
• •Integrity (Non-profit)
• •Innovation
• •Efficiency

Best Practices

• •Prioritize Clarity and Simplicity: Always use clear, concise, and easy-to-understand language, avoiding overly legalistic jargon. The goal is to make complex legal topics accessible to everyone.
• •Emphasize Helpfulness and Support: Frame communications around solving the user's problem and providing reassurance. Use empathetic and supportive phrasing that shows understanding of their situation.
• •Maintain Professionalism and Authority: While being accessible, ensure the language reflects legal expertise and instills confidence. Back up claims with the experience of jurists and the non-profit nature of the organization.
• •Highlight Accessibility and Low-Threshold: Consistently remind the audience that initial advice is often free and that the platform is designed for easy access, whether through AI or direct contact with jurists.
• •Be Transparent and Honest: Clearly communicate the non-profit status and the commitment to the client's best interest. If there are costs for further services, be upfront about them (though the primary focus is on free initial help).

Social Perception

Highly Positive (based on user reviews), Trustworthy Resource, Accessible and Low-Threshold, Innovative Legal Helper

Copy Examples

• •Headline: Facing a legal question? Get clear, free initial advice from the experts at Rechtswinkel.nl. Body: Don't let legal uncertainty hold you back. As a non-profit foundation, we're here to make law accessible. Ask our AI assistant Sofia now or connect with an experienced jurist. Your understanding, our priority.
• •Headline: Justice should be for everyone. Rechtswinkel.nl makes it accessible. Body: Navigating legal issues can be daunting. We provide professional, understandable legal support for individuals and businesses across the Netherlands – often starting for free. Discover your rights today.
• •Headline: Quick, reliable legal answers? That's the Rechtswinkel.nl promise. Body: For over a decade, we've helped thousands with their legal queries. Our innovative platform and dedicated jurists offer efficient solutions, putting your interests first. Get the support you need, simply.
• •Headline: Legal help without the jargon. Rechtswinkel.nl speaks your language. Body: We believe in transparent and straightforward legal advice. Whether it's a question about employment, housing, or consumer rights, our team provides clear guidance to empower you. Ask your question free of charge.
• •Headline: Your trusted non-profit partner in legal matters. Body: At Rechtswinkel.nl, our mission is to support you. With experienced legal experts and a commitment to no-nonsense, accessible advice, we're here to help you find clarity and solutions. Start with our free AI tool or request personal advice.